SEATTLE, Nov. 10, 2004 (PRIMEZONE) -- Reeltime Rentals, Inc. (Pink Sheets:RLTR) announces that it will utilize the Microsoft Digital Rights Management (DRM) platform to encrypt and protect copyrighted material which it will deliver to its online customers. The Windows Media DRM platform enables the secure delivery of protected content for playback on a computer, portable device, or network device.
"ReelTime is committed to protecting the intellectual property of studios and artists. From a Hollywood studio's viewpoint, a major deterrent of electronically delivering media such as movies is the threat of piracy and its devastating financial effects. For this reason, ReelTime intends to provide iron-clad solutions to protecting valuable intellectual property. We are determined to create a secure environment where legitimate companies can deliver media legally while protecting the rights of its creators," comments Reeltime Rentals' CEO, Alex Stanczyk.
The rapid development of online distribution and consumption of digital media has received increasing recognition as becoming the next wave in home entertainment. Windows Media DRM is platform technology that makes it possible for content owners to protect their digital media content by packaging files with robust encryption algorithms and empower the development of new business models through the platform's flexibility.
About Reeltime Rentals, Inc.
Reeltime Rentals, Inc., Headquartered in Bellevue, Washington, plans on renting movies in real-time to the living rooms of customers nationwide. Customers will have access to thousands of DVD-quality full-screen movies without the hassles of going to the video store or mailbox, nor the added expense of late fees. ReelTime offers a unique, new, and convenient approach to renting movies at home or elsewhere. ReelTime uses cutting-edge technology that brings high-quality video content direct to consumers, while taking unprecedented measures to combat the threat of piracy. Technology acquired from Innovative Communications Technologies, Inc. forms the basis for ReelTime's Intelligent Rapid Delivery System (IRDS).
For more information on Reeltime Rentals, Inc. you may visit our web site at www.reeltimetv.net.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein which are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the Company's control with respect to market acceptance of new technologies or products, delays in testing, and evaluation of products, and other risks detailed from time to time in the Company's filing with the Securities and Exchange Commission.