RENO, Nev., Dec. 13, 2004 (PRIMEZONE) -- Meg Athletic Corporation (Pink Sheets:MEGJ) is a premier apparel company closing the gap between sports based apparel and casual-lifestyle apparel. Incorporating a unique sports casual element, Meg Athletic Corporation is firmly planting itself into current fashion trends. With increasing mainstream acceptance of leisure attire, Meg has chosen perhaps the most fitting time to unveil a remarkable, character-driven line apparel line that embodies its flare -- Creative by Style, Unique by Choice.
Originally conceptualized to incorporate a characteristic of the sporting genre, Meg became more in tune with fashion conscious sports fans, while encompassing the sense of fashion that has pushed the sports and leisure lifestyle apparel market to surpass $6 billion in annual sales.
The strength of Meg Athletic Corporation is its ability not only to be on the cusp of fashion with its designers and fashion sense, but to pique the interest of some professional athletes, specifically from the fastest growing sport in the world -- Soccer. With endorsement contracts in place with some of the premier soccer players around the world, Meg is able to utilize a profile player to introduce a new marketing and promotional campaign.
An international launch for Meg will be immediate, to coincide with the Spring and Summer '05 orders. As with most sports specific apparel lines who face transitional growth problems, due to being entirely too sport-specific, Meg Athletic Corporation has encompassed the purity of every sport to create a brand that is prominent in quality and creativity.
Forward Looking Statements
The management of the company, who take full responsibility for its content, prepared this press release. Statements in this news release concerning the company's business outlook or future economic performance, anticipated profitability, revenues, expenses, or other financial items; and statements concerning assumptions made or expectations as to any future events, conditions, performance or other matters, are "forward-looking statements" as that term is defined under the Federal Securities Laws. Forward-looking statements are subject to risks, uncertainties and other factors which could cause actual results to differ materially from those contained in such statements. Such risks, uncertainties and factors include, but are not limited to, future capital needs, changes and delays in product development plans and schedules, customer acceptance of new products, changes in pricing or other actions by competitors, and general economic conditions.
For more information please visit www.megathletics.com or contact Harvey Panesar at: (780) 504-3654 or Harvey@megathletics.com.