CESAREA, Israel, Dec.13, 2004 (PRIMEZONE) -- InterAge Ltd. (Pink Sheets:ITGJ), a provider of integrated web marketing solutions, announced today a new contract with Rich Media Inc. (www.richmediainc.com). In its efforts to increase the Company's global permission-based, or opt-in, email capabilities for InterAge clients, the deal with Rich Media gives InterAge access to millions of pre-qualified and targeted email addresses.
"Clients are looking for greater accuracy in their email campaigns," said Kobi Freund, InterAge's CEO. "The use of Rich Media's email appending service will give our clients far better performance per dollar spent, because of this accuracy of the opt-in lists and because the lists are matched to highly targeted demographics."
This agreement will give InterAge the access, and the ability to append emails utilizing a house file of over 240 million records. Through Rich Media Inc., InterAge has access to all 3 major Credit Bureau files -- i.e., opt-in lists. Use of this access guarantees the accuracy of the data. All credit bureau files are highly regulated and updated on a regular basis.
Along with the new agreement with Rich Media Inc., InterAge has agreements in place with several public and private opt-in email companies, giving the Company the versatility it needs to choose the best lists possible for each on-line marketing campaign. Combining this with various web properties under the ownership of InterAge, the Company is poised to provide outstanding value to its clients.
About Rich Media Inc.
Rich Media Inc. is focused on the growth of e-commerce and preserving the Internet community as a harmonious neighborhood. The Company's vision allows the opt-in client to choose merchants and compare one offer to another. Rich Media offers opt-in lists, advertising tracking and email appending services.
About InterAge
InterAge Ltd., established in 1994, specializes in providing a comprehensive business and marketing approach to web marketing. The Company operates under the trade name of ID-Knowledge and offers unique marketing design, development, and advanced web marketing technology to give clients an integrated web marketing solution. These solutions include, formulating marketing concept and strategy, market research, managing email marketing, search engine optimization, and web design.
For more information, please contact kobi@id-knowledge.com or visit us on the Web at http://www.id-knowledge.com
Forward-Looking Statements
Certain statements in this news release may contain "forward-looking" information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.