ReelTime Adds Television Programming to Business Model


SEATTLE, Jan. 26, 2005 (PRIMEZONE) -- ReelTime Rentals, Inc., (Pink Sheets:RLTR) announces that the Company intends to expand its service offerings to include media content previously available via television. Upon initial launch of its Rental-on-Demand service, ReelTime plans to offer digital content spanning such topics as travel, science and history, educational and children's programming as well as other special interest programming.

"After discussions with key industry executives and content owners, it has become apparent that the architecture of our technology has applications that extend beyond its original intent. ReelTime Rentals has decided to expand upon its original business model of renting feature films to consumers over the Internet," commented Alex Stanczyk, CEO of ReelTime Rentals, Inc. "We have the ability to connect owners and carriers of content as well as end user delivery businesses such as set top box providers, mobile devices, Internet portals, and computer media companies together via our network. This model can create a win-win scenario, creating and protecting revenue for content owners, carriers, and outlets."

"The shift to digital delivery of content is going to be a massive change in the media industry, impacting areas such as network television, cable, satellite, and rental/VOD services. Our discussions at NATPE have confirmed our beliefs that ReelTime's technology has the potential to take advantage of new licensing models evolving in today's digital environment," continued Mr. Stanczyk.

ReelTime is currently selecting content that will be available during initial launch and plans to continually increase the Company's content base as its network grows.

About ReelTime Rentals, Inc.

ReelTime Rentals, Inc., headquartered in Bellevue, Washington, plans on renting movies in real-time to the living rooms of customers nationwide. Customers will have access to thousands of DVD-quality full-screen movies without the hassles of going to the video store or mailbox, nor the added expense of late fees. ReelTime offers a unique, new, and convenient approach to renting movies at home or elsewhere. ReelTime uses cutting-edge technology that brings high-quality video content direct to consumers, while taking unprecedented measures to combat the threat of piracy. Technology acquired from Innovative Communications Technologies, Inc. forms the basis for ReelTime's Intelligent Rapid Delivery System (IRDS).

For more information on ReelTime Rentals, Inc. you may visit our web site at www.reeltimetv.net.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein which are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the Company's control with respect to market acceptance of new technologies or products, delays in testing, and evaluation of products, and other risks detailed from time to time in the Company's filing with the Securities and Exchange Commission.



            

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