iMedia Secures Penn Jones to Head Digital Transactional Media Division

Former Vice President of Time-Warner Co-Launched InStyle Magazine


SANTA MONICA, Calif., Feb. 1, 2005 (PRIMEZONE) -- iMedia International, Inc. (OTCBB:IMNL) (www.imedia-intl.com) iMedia Announces today that they have secured Mr. Penn Jones, former Vice President of Corporate Sales for Time-Warner to head new business development for their Digital Transactional Media division.

Mr. Jones has an extensive history in publishing, media and advertising sales beginning with the Hearst Corporation and Popular Mechanics Magazine in 1988. He later worked for Cosmopolitan Magazine as West Coast Manager. In 1994, he was hired at Time-Warner Publications where he to co-launched InStyle Magazine. At Time-Warner, he served as National Advertising Director, Corporate Sales Director and later as Vice President of Corporate Sales.

"Penn brings his tremendous, 17-year history and expertise in automotive, general consumer marketing and advertising to iMedia," said Kevin Plate, EVP of Sales and Business Development. "Together, with his associates, he brings over 75-years of top-level publishing, media and ad sales experience to our team. Penn's personal clients include Toyota USA, Amazon.com, MIT University, FHM and Conde-Nast Publications. Penn has the ability to walk iMedia into the largest corporations and publishers in the world, which is no small task. We are very pleased to have him on board."

"I have watched iMedia grow for the past four years and realized it was finally time to make the jump from being just an 'advisor' to a full-time executive position. iMedia's digital media has an unlimited future, and the opportunities to exploit new transaction-based business are almost totally unexplored. This truly is the future of publishing," said Mr. Jones.

As head of print publishing sales, Mr. Jones will be responsible for building continuity programs with a variety of national sponsors, print magazines and newspaper publishers who wish to begin digitally-enhancing their publications and integrate iMedia's transaction-based revenue programs.

Mr. Jones joins iMedia through his private consulting firm -- Virtus Media Sales, Inc.

About iMedia International Inc.

iMedia International, Inc. (IMNL) is a publicly held digital media solutions company producing DVD's, and CD-ROM's for digital multimedia marketing and promotional campaigns. iMedia publishes proprietary and custom digital iMagazines and offers expert digital media solutions services including: strategic planning, content aggregation and production, disc audio/video design, authoring, editing and compression, disc packaging manufacturing and distribution. A key feature of iMedia's technology is its iReporting(TM) real-time, online tracking system, which provides quantitative data on disc viewer usage patterns and effectiveness of iMedia marketing and promotional campaigns.

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The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements to the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, product development and acceptance, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date thereof. Please refer to the full filing of the Company's Quarterly Report on Form 10-Q at http://www.sec.gov.



            

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