CALVERTON, N.Y., Feb. 1, 2005 (PRIMEZONE) -- AdZone Research, Inc. (OTCBB:ADZR) today announced the appointment of Todd L. Bloch. It said Bloch will be heading up the company's rapidly expanding Commercial Division's sales team, and report directly to John A. Cardona, AdZone's Chief Operating Officer in charge of both the company's Commercial Division and its Cyber-Defense Group.
"We are extremely fortunate to have recruited Todd Bloch to AdZone," said Cardona. "He brings to the company a wealth of marketing and sales experience, and is the perfect person to head up our Commercial Division sales team. In fact, immediately prior to his most recent position, while working for an AdZone competitor -- CMR/Evaliant Media Resources -- he generated 35 new clients in 2003, which represented more than $900,000 in new business for that firm."
Bloch most recently served as Vice President of BLOCK BROS. AT HOME, with offices in New York City and Cleveland, Ohio, directing all aspects of retail showroom operations at the luxury linen and home store. He supervised advertising placements in such publications as The New York Times and Elle Decor. He also designed and implemented direct mail promotional campaigns utilizing consumer-based mailing lists from such upscale retailers as Neiman Marcus and Horchow. Bloch also maintained direct relationships with international textile and home furnishing companies, including Ralph Lauren and Calvin Klein Home. Cleveland Magazine selected him as "Best Retailer of the Year" in October 2004.
Immediately prior, while working as Business Development Manager at New York-based CMR/Evaliant Media Resources, Bloch managed sales and business development efforts for the industry's largest web ad tracking system, providing competitive intelligence on 2,800 web sites and more than 100,000 brands and advertisers. He identified leads and developed sales proposals for target clients, including top 100 web publishers, corporate advertisers, advertising networks and agencies. He secured working relationships with such clients as Google, Ask Jeeves, Gannett and The Hearst Corporation. He also helped to coordinate the design, implementation and enhancement of advertising software.
Earlier, as a Senior Account Executive at MUSICVISION/TVMV in New York City, Bloch sold online advertising and marketing programs for the largest music network, comprised of more than 850 music-related web sites and 40 million unique monthly users. He created and developed innovative advertising opportunities with the official websites for Christina Aguilera, 'Nsync and Russell Simmons, and worked closely with Fortune 1000 companies and national ad agencies, including GlaxoSmithKline and Time Warner.
Prior to that, Bloch was an Account Executive with Los Angeles-based Katz Media Group. He represented 150 small and mid-sized television stations in the sale of commercial spots to Fortune 500 advertisers, and established long-term relationships with several national advertising firms, including DMB&B, Focus Media and Fallon Worldwide.
Bloch holds a B.S. degree in Psychology from the University of Toledo (Ohio).
About AdZone Research:
AdZone Research specializes in automated retrieval, classification, analysis and delivery of worldwide Internet data for global defense as well as media metrics. Through surveillance of more than one half million Web sites worldwide, AdZone provides tracking and monitoring of targeted information on the Internet, with an expanded focus on global Internet analysis of security-related data transmissions. See: www.adzoneresearch.com .
Certain statements contained herein are "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.