SANTA MONICA, Calif., Feb. 7, 2005 (PRIMEZONE) -- iMedia International, Inc. (OTCBB:IMNL) (www.imedia-intl.com):
In another first, iMedia US LLC, the Company's operating subsidiary, has teamed with NBC to produce a promotional CD-ROM for the hit new show "Medium".
"We are always looking for new and compelling ways to get our product in front of the audience," said John Miller, Chief Marketing Officer for NBC Universal Television Group. "iMedia offered a terrific way to expose Medium to a unique target audience and with their help, we successfully launched the show."
"The addition of NBC to our client roster is a very positive development in the company's continued expansion," said Scott Kapp, President of iMedia International. "NBC's vast portfolio of broadcast and cable programming requires continual promotion. In addition, they have an array of advertising sponsors looking for new ways to increase their exposure. Therefore this relationship with NBC represents a major milestone for iMedia," continued Mr. Kapp.
All told, 500,000 discs were distributed in key markets and locations including visitors to Universal Studios in Hollywood, California and Orlando, Florida. The disc featured various "sneak-peek" previews, behind the scenes footage and other promotional materials from the new NBC show, "Medium," starring Patricia Arquette, that debuted Monday, January 3.
"Similar to other television programs that we have promoted, 'Medium' has realized very favorable viewer and critical response. We are pleased that iMedia could contribute in part to this success," concluded Mr. Kapp.
About iMedia International Inc.
iMedia International, Inc. (IMNL) is a publicly held digital media solutions company producing DVDs, and CD-ROMs for digital multimedia marketing and promotional campaigns. iMedia publishes proprietary and custom digital iMagazines and offers expert digital media solutions services including: strategic planning, content aggregation and production, disc audio/video design, authoring, editing and compression, disc packaging manufacturing and distribution. A key feature of iMedia's technology is its iReporting(TM) real-time, online tracking system which provides quantitative data on disc viewer usage patterns and effectiveness of iMedia marketing and promotional campaigns.
For more information on iMedia International, Inc. please contact:
Kelly R. Konzelman, Executive Vice President 1721 21st Street, Santa Monica, CA 90404 Phone: (310) 453-4499 Fax: (310) 453-6120 kellyk@imedia-intl.com Andrea Costa, Vice President ROI Group Associates, Inc. Phone: (212) 495-0200 x14 Fax: (212) 495-0746 acosta@roiny.com
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The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements to the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, product development and acceptance, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date thereof. Please refer to the full filing of the Company's Quarterly Report on Form 10-Q at http://www.sec.gov.