31E Cellular Ltd. Announces New Management Appointments


CLAGARY, Alberta, Feb. 23, 2005 (PRIMEZONE) -- 31E Cellular Ltd. (Vogue Travel Services, Inc.) (Pink Sheets:VGTV) this morning announced the appointments of Carmine de Souza as the new Chief Executive Officer and Richard Scott as President of Sales and Marketing.

As CEO Ms. de Souza, an entrepreneur and visionary, will spearhead plans to achieve projected growth forecast for the next 12 months, in which the company expects to increase sales revenues by 100%.

Ms. de Souza joined 31E Cellular Ltd. at its May 1999 inception, arriving from a high profile role at Deloitte & Touche in the London Audit & Business Advisory Team. Her pioneering achievements include transforming 31E Cellular Ltd. into one of the largest and the most trusted independent business-to-business cellular consultants in the U.K.

The new President of Sales and Marketing Mr. Scott is a business strategist with the capability to turn projected results into reality through astutely constructed and adeptly orchestrated systems.

He has already brought about significant change in the company by channeling a quarter of a million pounds into personal development business coaching from respected sales, marketing and business coaches, including the renowned Anthony Robbins. Mr. Scott is known in his industry for peak-performance team coaching and has already cultivated an environment of constant growth and self-motivation in the Sales Division at 31E Cellular Ltd.

"Richard Scott's business awareness is remarkable; his laser focus on identifying the implicit needs of the market has year after year created an exceptional growth strategy for the 31E Cellular Sales Division. He has a tremendous talent for leadership, reflected in his exceptional ability to create leaders for the company," Carmine de Souza, CEO, 31E Cellular Ltd.

As President of Sales and Marketing Mr. Scott will expand and integrate the sales force and oversee the 31E Cellular Ltd. Marketing Strategy for 2005, asserting the company's divergence into other market sectors.

The corporation is in the process of changing its name to 31E Cellular, Ltd. to better reflect its core business.

This media release may contain forward-looking statements regarding, but not limited to, management, market potential, distributor success, market size, international sales, marketing, future events and performance of the Company which involve risks and uncertainties that could materially affect actual results. Investors should refer to documents that the Company intends to file with the SEC for a description of certain factors that could cause actual results to vary from current expectations and the forward-looking statements contained in this media release.



            

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