Telelogic Announces Customer Needs Management Strategy

Extends Reach of Systems Software Solution Across Product Lifecycle


IRVINE, Calif., and MALMO, Sweden, March 7, 2005 (PRIMEZONE) -- Telelogic (Stockholm Exchange:TLOG), the leading global provider of solutions for advanced systems and software development, today announced that they are extending the reach of their Automated Lifecycle Management solutions, beyond systems and software engineering to encompass all stakeholders in the product lifecycle.

The first step in this strategy is to integrate Telelogic DOORS(R), the market-leading requirements management solution, with PLM (Product Lifecycle Management) to support Customer Needs Management. Customer Needs Management provides an enterprise-wide view of requirements to all product stakeholders - sales and marketing, product management, systems and software engineers, electrical, electronic and mechanical engineers, manufacturing and even customers and suppliers - as a single version of the truth. Customer requirements are the driving force behind product design and development; linking them to the downstream design, manufacturing, delivery and support documents and ensuring integrated hardware and software change management is essential for customer satisfaction. Historically, the process of capturing, managing, and analyzing requirements has been separated from the broader product development enterprise. Furthermore, the sharing or publishing of those requirements, regardless of the authoring tool, has been limited to using email as the primary system for collaboration.

"Telelogic has long promoted the premise that `quality begins with requirements'. Efficiency and compliance are achieved by keeping everyone focused on the goals of the project -- the requirements or `customer needs,'" said Anders Lidbeck, President and CEO of Telelogic. "By extending our `requirements-driven' best practices and tools beyond their traditional systems and software development focus, Telelogic is delivering a Customer Needs Management (CNM) solution to all stakeholders across the product lifecycle."

Telelogic, together with PLM partners, will deliver Customer Needs Management solutions that help enterprises who develop products to:

- Close gaps and link the product development lifecycle Customer Needs

Management closes gaps in the communication and data sharing between product marketing, engineering, and manufacturing and prevents customer required features from `falling through the cracks'.

- Reduce rework, delays and warranty costs; improve customer satisfaction

Customer Needs Management brings the mechanical, electrical, and electronic engineers onto `the same page' with the systems and software engineers, enabling issues to be discovered much earlier in the development lifecycle, resulting in many fewer recalls.

- Identify the features with the greatest market potential

By linking customer and market demand information with the design and road-mapping function, Customer Needs Management enables companies to focus on developing the features that will generate the most value for the investment.

"The link between customer and market demand information and the product design and road-mapping function has been haphazard at best, with manual handoffs of information between marketing and product development," said Kevin O'Marah, VP at AMR Research in the 2004 Product Lifecycle Management Applications Report. "Customer Needs Management (CNM) is an evolving area of PLM that will link market analytics to design tradeoffs, aiding the decision process of what product features and options have the greatest market potential."

Software is an increasingly important part of many products, and it's vital that all product development teams have greater visibility of the overall system design earlier in the development process so that potential integration problems can be resolved then, rather than resulting in expensive and embarrassing product recalls.

Telelogic's Automated Lifecycle Management (ALM) solutions are today already helping organizations to meet their compliance obligations, improve coordination between systems and software engineers, and accelerate improvement of their processes through automation, visibility and traceability. Through integration with PLM solutions, Telelogic is extending the reach of ALM to the entire enterprise, starting with requirements management and expanding to change management with Telelogic SYNERGY(TM) and systems & software design with Telelogic TAU(R).

About Telelogic Founded in 1983, Telelogic(R) is a leading global provider of solutions for advanced systems and software development. Telelogic's intuitive, best-in-class software tools automate and support best practices throughout the application lifecycle, leaving development teams free to concentrate on core competencies and apply their skills and energy to value-added tasks. By optimizing each phase of development, Telelogic enables companies to deliver higher quality systems and software with greater predictability, reduced time-to-market and lower overall costs.

To ensure interoperability with third-party tools, Telelogic's products are built on an open architecture and standardized languages. As an industry leader and technology visionary, Telelogic is actively involved in shaping the future of advanced systems and software development by participating in industry organizations like ETSI, INCOSE, ITU-T, OMG and others. Headquartered in Malmo, Sweden with U.S. headquarters in Irvine, California, Telelogic has operations in 17 countries worldwide. Customers include Alcatel, BAE SYSTEMS, BMW, Boeing, DaimlerChrysler, Deutsche Bank, Ericsson, General Motors, Lockheed Martin, Motorola, NEC, Nokia, Philips, Siemens, Thales and Vodafone. For more information, please visit www.telelogic.com

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