IDAHO FALLS, Idaho, March 10, 2005 (PRIMEZONE) -- Source Direct Holdings, Inc. (OTCBB:SDRT) announced today that their new ecologically friendly Simply Wow(r) Organic concentrated multi-purpose cleaner is ready for mass retail distribution.
Sales of organic and natural household cleaners, which include laundry and dishwashing detergents, rose from $140 million in sales in 2000 to 290 million in 2004, according to the Nutrition Business Journal. The new Simply Wow(r) Organic concentrate is a new powerful multi-purpose cleaner that contains no phosphates, silicates, alkalies or any caustic materials. The new proprietary cleaner is all organic, 2005 CARB (California Air Resources Board) compliant with no VOC's (Volatile Organic Compounds). The Simply Wow(r) Organic concentrate can effectively replace the majority of other so called eco-friendly household cleaner's consumer's use to today with out sacrificing any cleaning performance. One 22oz bottle of Simply Wow(r) Organic concentrate will make approximately forty 22oz. bottles of the leading multi-purpose household cleaner.
Deren Smith, President of Source Direct said: "Sales of ecologically friendly cleaning products are up over 100% in the last 4 years. Our new Simply Wow(r) Organic concentrated multi-purpose cleaner is one of several eco-friendly cleaning products we plan to introduce to retail this calendar."
Source Direct Holdings, Inc., headquartered in Idaho Falls with manufacturing in Draper, Utah, is a state-of- the-art cleaning technology company that manufactures and markets a proprietary line of all purpose all surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial industrial and private label automotive cleaning products industry. Simply Wow (r) is a registered trademark. Stain Pen(tm) and Works On The Spot(tm) are trademarks of Source Direct Holdings, Inc. For additional information visit our website at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.
Forward-Looking Statements
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