SANTA MONICA, Calif., March 28, 2005 (PRIMEZONE) -- iMedia International, Inc. (OTCBB:IMNL) (www.imedia-intl.com) announced today that it has begun creation of the first interactive marketing disc for DoylesRoom.com, a premier online poker room endorsed by World Poker Champion and bestselling author Doyle Brunson.
In a pilot program, DoylesRoom.com will begin a large distribution of interactive promotional CD-ROM discs to targeted audiences of poker players and gamers in selected geographic areas. The discs will push new users to the company's website, provide multimedia instruction and playing tips, help new players hone their poker skills and allow for the immediate installation of the client-based software necessary to access the site.
Due primarily to the recent increase in television coverage, consumer interest in poker has skyrocketed. "The industry is seeing a tremendous increase in online gaming, especially poker," stated Gary Alpern, President of Santa Monica-based Hipnotic, Inc. Advertising. "We are excited to be working with iMedia on this pilot project, and look forward to seeing some great results for our client."
A key component of the disc will be an exclusive head-to-head match between the legend, Doyle Brunson, and the "Mad Genius of Poker," Mike Caro, who will provide their playing insights and strategy during each hand. "Mike and I had a great time working on the project," acknowledged Brunson. "I think everyone, regardless of their level of experience, will be able to benefit from our 'friendly competition."
Commenting on this program, Kevin Plate, EVP of Sales and Business affairs for iMedia concluded, "This is DoylesRoom's first foray into the use of interactive new media to promote their website. This project truly showcases the convergence power of our interactive media to deliver a complete multimedia promotion, push new users to the client's website, and distribute the required client software all simultaneously. What other media can do that?"
The financial terms of the program were not disclosed.
More information about Doyle's Room can be found via their website: www.doylesroom.com.
About iMedia International Inc.
iMedia International, Inc. (IMNL) is a publicly held digital media solutions company producing DVDs, and CD-ROMs for digital multimedia marketing and promotional campaigns. iMedia publishes proprietary and custom digital iMagazines and offers expert digital media solutions services including: strategic planning, content aggregation and production, disc audio/video design, authoring, editing and compression, disc packaging manufacturing and distribution. A key feature of iMedia's technology is its iReporting(tm) real-time, online tracking system which provides quantitative data on disc viewer usage patterns and effectiveness of iMedia marketing and promotional campaigns.
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