ORLANDO, Fla., March 29, 2005 (PRIMEZONE) -- Raven Moon Entertainment, Inc. (OTCBB:RVNM) is pleased to announce that it has hired Janet T. Serluco as National Sales & Marketing Director for the Gina D's Kids Club brand.
Ms. Serluco is a former Brand Group Director for Action Products International, Inc. a toy company in Orlando. At Action she led the successful launch of JAY JAY THE JET PLANE WOODEN ADVENTURE SYSTEM and initiated the best selling pirate theme line extensions for the I DIG DINOSAURS and I DIG TREASURES brand and helped drive record sales volume of $9.1 million dollars in 2004.
Ms. Serluco was recently nominated for the 2005 Wonder Women of Toys Award from Playthings Magazine and Women in Toys.
Ms. Serluco was also Senior Product Manager for Rhone-Poulenc Rorer, Inc. While there she was Brand manager and assistant brand manager for Perdiem, Myoflex and Maalox Consumer brands. She also managed an innovative, award winning direct mail and public relations campaign to consumers and physicians. She also developed and executed advertising copy for the "Maalox Moments" PR and advertising campaign.
At Raven Moon her responsibilities will be to execute a direct sales strategy to generate sales of toys like the "Cuddle Bugs" and DVD's like "Journey To The land Of Dinosaurs" and "A Visit To The Doctor" through direct consumer and trade promotions, live event marketing to television stations, natural history museums, science centers and a direct sales campaign to pediatrician offices throughout the United States.
Working with Ms. Serluco will also be newly appointed Live Event Promotions Director Diana Holiday who will be responsible for coordinating "live road show" events at dinosaur museums and science centers that will be performed by Dinosaur Explorer Gina D, Safari Simon Wannabe, TV TED and Doggie Brown. These "live road show" events will be designed to create sales at the venue, promote the GINA D'S KIDS CLUB brand and support and promote our various licensees with Gina D doing television and radio interviews to promote the event.
"We are very pleased to have Janet Serluco and Diana Holiday join our Raven Moon family. This is the first of a number of very aggressive sales strategy steps that we are taking to generate revenues over the next three years for our company." stated Joey DiFrancesco Raven Moon's CEO.
In other news: Recently the company retained the Hamlin Marketing Group to represent the GINA D'S KIDS CLUB brand to potential licensees in the manufacturing and retail industries.
Hamlin Marketing Group www.hamlinmarketinggroup.com was founded in 2000 as the "alternative" to the traditional agencies of today. For 20 years, Janice Hamlin has been building brands and helping companies achieve their sales goals. With experience that includes media and print advertising, marketing, research, promotions, licensing, franchising, creative development and public relations, Janice's list of accomplishments are impressive. She planned and negotiated Bassett's national print media 63% below rate card and National TV and local TV at 33% below rate base. At Mattel Toys, she created never-out-of-stock conditions through innovative position of business segment with buyers and consumers. She increased sales from $70MM to $240MM at wholesale in three years while increasing profits by 1.5 points on the Barbie brand.
Raven Moon Entertainment will be joining an impressive client list which includes Kmart, Sears, Starbucks, the WB, Mattel, Viacom, Zenith, Wrangler, and the Field Museum in Chicago and Dinosaur "Sue", amongst others.
Companies interested in licensing opportunities with Raven Moon Entertainment and GINA D'S KIDS CLUB should contact Janice Hamlin at 1-276-632-1772.
For Company Information contact 1-866 THE APPL(E) or visit www.ravenmoon.net.
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