ORLANDO, Fla., July 21, 2005 (PRIMEZONE) -- IDS Worldwide Solutions, Inc. (Pink Sheets:IDWS) (IDS) announced today it has received a $2,200,000 purchase order from Natural Motion Lures, Inc. This initial order is part of an exclusive contract IDS signed as the worldwide manufacture and distributor of Natural Motion Lures (NML) products. (http://www.naturalmotionlures.com).
Natural Motion Lures newest product developed jointly by Doug Hannon (The Bass Professor) and Mark Abernathy has taken the Pro Bass Fishing World by storm. NML's new Original Fishing Snake will be launched on this Saturday, July 23, 2005, in 15 targeted major markets and two nationwide feeds as part of a $1.6 million a month media campaign.
NML's media campaign was designed and paid for by Tricom Inc. and led by Mark Alfieri, one of the top infomercial producers in the United States. "The Little Giant Ladder" is currently airing, with over $3 million per week in sales.
Natural Motion Lures, Inc. is projecting sales via the infomercial of $34 million this year and $172 million in sales in year two with the addition of retail sales. NML has already received orders from some to the biggest sport retail outlets such as Cabellas and Bass Pro Outdoor.
Patrick Downs, CEO of IDS Worldwide Solutions, Inc. stated, "IDS is very excited to form this partnership with one of the leading infomercial success companies in the United States. IDS is confident that with Tricom's past success and experience of marketing fishing lures in this manner that NML should be able to achieve its projected revenue targets."
IDS will achieve significant profits as the exclusive manufacturer and distributor of this product worldwide.
For Additional Information: http://www.ids-worldwide.com
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