BURNABY, British Columbia, Aug. 23, 2005 (PRIMEZONE) -- EYI Industries Inc. (OTCBB:EYII) (http://www.StopDrinkingPoison.com), a marketer of products that promote well-being and a healthy lifestyle, is pleased to announce that pre-launch sales of the patented Code Blue(tm) water filtration systems have surpassed expectations as 2,900 Code Blue(tm) units have been ordered in advance of any promotion.
EYI commenced a pre-sale program for any distributors interested in testing out their latest offering, prior to the delivery of the product. As a result, over 2,900 Code Blue(tm) Water Filtration Systems were ordered for gross sales over USD$160,000. The Code Blue(tm) units are now in the EYI warehouse and being shipped to distributors.
EYI Industries President and CEO, Jay Sargeant stated, "We were very pleasantly surprised and excited to see such large initial demand for the Code Blue(tm) Water Filtration System."
This press release is available on the company's official online investor relations site for investor commentary, feedback and questions. Investors are asked to visit the EYI Industries IR Hub located at http://www.agoracom.com/IR/EYI . Alternatively, investors can e-mail AGORA Investor Relations directly at EYII@Agoracom.com.
About EYI (http://www.StopDrinkingPoison.com)
EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets products that promote health and well-being. Recently, EYI launched a consumer product that removes Arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue(tm) and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(r), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(r) have been sold since EYI was founded in 1995. Our newest product, PROSOTEINE, is experiencing similar success to CALORAD(r) and bringing our customers the benefits of a natural Energy drink.
EYI markets its products through an extensive network of Independent Business Associates. Our sales force is staffed by knowledgeable, experienced men and women and supported by our comprehensive training programs.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.