NEW YORK, Aug. 25, 2005 (PRIMEZONE) -- XA, Inc. (XA) (OTCBB:XAIN), a major national event marketing firm that serves many Fortune 500 companies, reported today that it was selected by AYS Sports Marketing as the production team of record for the 2005 Evian International Taste of Tennis to take place at W New York Hotel, 541 Lexington Avenue on August 25, 2005.
The star-studded event kicks off two weeks of tennis excitement in New York City by pairing the world's greatest tennis players with highly acclaimed chefs.
Some of the tennis stars who will be participating include: Andy Roddick, Andre Agassi, Tommy Haas, Tim Henman and Svetlana Kuznetsova (2004 U.S. Open Women's Champ). The star-studded culinary line-up includes chefs Dave Lieberman ('Good Deal With Dave Lieberman" - Food Network), Serena Bass, Kerry Heffernan (Eleven Madison Park), Steve Lewandowsi (Tribeca Grill) and Floyd Cardoz (Tabla).
Marketers spent $152 billion in event marketing in 2003, up about 15% since 2002. In 2003, budgets for event marketing reached an average of $901,935 according to PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine, January 1, 2005)
About XA
XA has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."
Forward Looking Statements
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