WILMINGTON, Del., Aug. 29, 2005 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS), a leading technology provider of mobile content solutions for operators, ASPs and content providers, today announced the launch of its MOMA Platform with Belgium-based, The Ring Ring Company, the leading Wireless Application Service Provider. m-Wise will supply Ring Ring with its MOMA Service Delivery Platform (SDP). MOMA will become Ring Ring's main technology and application platform.
Ring Ring is one of the first providers of premium SMS and MMS services in Belgium and a specialist in IVR and mobile services. Ring Ring has licensed m-Wise's MOMA SDP to run its existing applications, while generating and developing new ones through the m-Wise technology. Installed locally, the MOMA SDP will allow Ring Ring to quickly and efficiently implement the new value-added mobile services to the Belgian market in the upcoming months. As a result of its direct connections with Belgian-based telecommunications operators, its client portfolio and its market knowledge, Ring Ring is currently a top-three player in the Belgian mobile communications market. Utilizing the MOMA SDP, Ring Ring can run services with ease, including SMS and MMS and the supply of information and entertainment services, Location Based Services and other interactive services.
"We are delighted to launch the MOMA SDP as our main technology and application platform. We were looking for a total solution and chose MOMA because it offered a robust and reliable platform that can expand with our needs, while allowing us to customize it to our requirements and streamline our technology," said Walter Mortelmans, chief executive officer of The Ring Ring Company.
"Our MOMA Service Delivery Platform appeals to the large-scale WASPs for companies such as The Ring Ring Company, that require a robust, reliable system to develop and support their services," said m-Wise's Vice President of Sales and Marketing, Zach Sivan. "We are pleased that Ring Ring will be utilizing our platform to roll out their products in Belgium."
Now comprising of more than 1,000 value-added services and applications launched through more than 50 European, Latin American and Asian networks, m-Wise provides the industry's most robust and critical Service Delivery Platform for mobile operators, wireless ASP's and large content and media providers. The MOMA SDP increases data traffic and premium revenues and considerably minimizes capital, commercial, training and technical requirements for the management and control of value-added-services by providing a unified solution for clients' respective VAS departments such as IT, marketing, customer care and billing departments.
A study from The ARC Group, specializing in providing worldwide technology and market analysis, research on the communications industry, estimates that ring tones now account for more than 10% of the $32.3 billion in sales from music market worldwide. The firm also forecasted that the global market for ring tones will grow to $5.2 billion in 2006 and gaming will reach $8.3 billion in 2008, an increase from $2.4 billion in 2004.
About The Ring Ring Company
The Ring Ring Company is the Belgian market leader for audiotel and mobile services, serving a large number of media companies and advertisers from Belgium and abroad. Based on strong expertise and state of the art technology, Ring Ring develops solutions enabling an optimized an efficient communication with the consumers via interactive telephony (IVR and mobile).
Since its foundation in 1991, Ring Ring has experienced a steady growth in terms of revenue and profit. In the last few years, it has also achieved a number of successful takeovers. In 2000, it successfully merged with Direct Call and in December 2003, it took over the services and customers of the bankrupted Magic Phone (ex Tell Me Belgium). Following these takeovers the company continues to be the strongest player in the IVR market and boasts a very diverse customer portfolio. The company had exclusive partnerships with media companies such as VRT, RTBF, the VUM group, NRJ, Sanoma Magazines, Concentra Media, Metro, Het Nieuwsblad, and De Standaard for many years.
About m-Wise
Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with the de facto Service Delivery Platform and related value-added data engines for Mobile Operators, Wireless ASPs, and large content and media providers.
Working closely with leading operators, ASPs and content providers, m-Wise is committed to take the lead and keep up to date with the latest industry headways in areas as diverse as content management and delivery, infotainment, mobile gaming and mobile community services. For more information, please visit www.m-wise.com.
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