VANCOUVER, British Columbia, Sept. 8, 2005 (PRIMEZONE) -- Habanero Resources Inc. ("HAO") (Other OTC:HBNRF) (TSX-V:HAO) wishes to provide an update on upcoming marketing plans over the next quarter. Management believes that in order for a small company of HAO's size to reach a wider audience, HAO requires a marketing plan. At this time HAO has no broker or analyst coverage so the best way to convey the company's story is one person at a time, through extensive marketing, presentations and proven media outlets.
HAO is going to be featured in an insert reaching approximately 130,000 people through the following Canadian based media outlets: The National Post, The Globe and Mail, The Northern Miner and The Investors Digest of Canada. This marketing is expected to commence early October to coincide with a mining show in Toronto.
HAO has also entered into a marketing alliance with The Richmond Club. Through The Richmond Club, President Jason Gigliotti has set up two presentations in Toronto in October and November. The Richmond Club is a media portal of 2.2 million investors though national TV, radio, magazine, newsletter and money manager-analyst conferences. Their website receives over a 1.1 million hits per month from private investors, professional money managers, venture capitalists, and members of the media.
The Richmond Club tracks high-growth companies and invites them to expand their shareholder base and increase their exposure to investors, analysts and members of the financial media at its exclusive events. An invitation is sent out to all members and they accept 45 to 50 RSVP's to attend a complimentary lunch or breakfast conference (by invitation only), held at selected private clubs, conveniently located in the financial district of a number of international centers. The Richmond Club currently has chapters in Toronto and New York.
The crew is now on location at the Pembina Well in Alberta, Canada. The frac for this well is expected to occur on or about September 9, 2005, barring any unforeseen issues. The operator believes that the zone that this well is testing might have the ability to produce both oil and gas. The initial flow rates are expected between 2-14 days after the frac occurs. If this well is successful, it will be put on line for sales immediately.
The Martex Prospect in Texas is expected to recommence operations within the next 3-14 days. HAO is waiting for a rig to move onto the location once the rig has finished on its current well.
Jason Gigliotti, president of HAO stated, "We have always felt that marketing is a key aspect of growth for the company. Being such a small company, currently we have no broker or analyst coverage, so we literally have to get the Habanero story out one person at a time. We feel at this time with Habanero having no long-term debt, over $300,000 in the bank, all drilling costs have been paid, production from interests in 15 producing oil and gas wells, and current near all time highs on oil and gas, it is imperative that we market the company in order to build shareholder value. Our story at this time is as strong as it has ever been and we need to inform current and potential shareholders of what we are doing. Habanero is about to test two separate projects and this could be a major milestone in the company's growth in the near and long-term."
HAO is currently in negotiations on a new multi-well oil and gas prospect in Alberta, Canada. The board is currently reviewing the project and a final decision is expected within the next 30 days.
HAO is an emerging junior oil and gas company focused on high reward, low risk oil and gas exploration and production in North America. HAO's goal is to become a mid range oil and gas producer. HAO currently earns oil and gas revenue from 15 wells located on multiple oil and gas fields located in Texas, Saskatchewan and Alberta.
If you would like to be added to HAO's email updates list, please send an email to ir@habaneroresources.com requesting to be added.
BY ORDER OF THE BOARD OF DIRECTORS
"Jason Gigliotti" Jason Gigliotti, President
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