NEW YORK, Sept. 13, 2005 (PRIMEZONE) -- Vitasti, Inc. (OTCBB:VITS) (the "Company") is pleased to announce that it has successfully signed a letter of intent with Fred Duffner of Duffner & Associates Inc. The intention of the agreement is for Duffner & Associates Inc. to provide sales and marketing direction in bringing Vitasti's line of Acai Berry products to market. Mr. Duffner will provide Vitasti with the opportunity to compete with major manufacturers of natural food products by providing executive sales and marketing leadership through his 25 years' experience and the network of sales brokers he will utilize in both the natural/nutritional and specialty channels.
"We are finishing off the fine print of our agreement, but in principal Vitasti and Mr. Duffner are moving forward on launching the Acai Brand of products immediately. Mr. Duffner's track record speaks for itself and we're excited to have him handling such an important aspect of the company," says Tammy-Lynn McNabb, President of Vitasti Inc.
Recently, Mr. Duffner launched the Atkins Brand from a small natural channel brand to the force in the Low Carb Category across North America. After growing the brand tenfold he started his own business working with smaller manufacturers in the natural and nutritional channel providing sales and marketing strategy and execution.
Fred Duffner stated, "I am very excited in joining forces with Vitasti to launch this new line of Acai Berry products. The Acai Berry has recently received numerous press supporting its health benefits."
About Fred Duffner
Prior to his role as Snr. VP of Sales and Marketing at Atkins, Fred Duffner led the Revlon Sales Group in the $1 BB plus cosmetics and Beauty Care division. Before Revlon, Mr. Duffner had several management assignments with the Playtex Family Products Division. He is a 1978 graduate of St. John's University in Jamaica, NY where he holds a BA degree in Political Science. Fred is married with 3 children and enjoys biking, reading, golf, and attending his children's various sporting events. Duffner has over 25 years of Sales and Marketing experience in a senior management capacity.
About Vitasti, Inc.
Vitasti, Inc. is well known in the specialty foods industry for producing and delivering exceptional products and services to its customers. One division of the company operates as Vitasti Lifestyle Markets, Bakeries and Cafes. The company meets the needs of consumers who follow specialized diets and through its own manufacturing facility, a portion of the products sold is produced to meet specific dietary needs. The company's focus is to develop or joint venture with developers to produce and distribute leading edge products and services within the health and wellness industry and meet the needs of ailments related to diet and nutrition.
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.