LAS VEGAS, Sept. 29, 2005 (PRIMEZONE) --
When/Where
Sept. 30 -- 10 a.m.-9 p.m., Oct. 1 -- 10 a.m.-8 p.m.,
Oct. 2 -- 11 a.m.-6 p.m.
At Fashion Show Mall
Visuals: New and Expectant Moms of Las Vegas Participate in
Entertainment & Educational Events for Mom and Baby
Provided by Real Savvy Moms and its Sponsors
What: Real Savvy Moms(r), a national health and emotional
wellness initiative for the new mother market, launches a
30-day live event tour in 10 key markets. The nationwide
Mall Tour will be in the Las Vegas area at Fashion Show
Mall with a host of games and education activities
supported by Real Savvy Moms' national sponsors. Real
Savvy Moms offers health, parenting, beauty, nutrition,
financial and fitness advice, as well as a community
sounding board for the exchange of common interests and
support. The national tour's goal is to bring education
and information to mothers' neighborhoods.
Hosting this weekend's activities at Fashion Show Mall
center court is Maria Aviles, one of three dynamic young
mothers who will co-host the upcoming TV show; "Real Moms,
Real Stories, Real Savvy," a national weekly series made
for Public Television, airing 2006. The event runs Friday
10 a.m.-9 p.m., Saturday 10 a.m.-8 p.m., and Sunday
from 11 a.m. to 6 p.m. Activities include: New Mommy
Makeovers; Children's Story Time; Spin the Bottle game;
a Rhythm & Blue Safety Sing-Along; an Oral Care Game Show;
a Hospital Packing Race; Nutrition Jeopardy; and Toddler
Races.
Purpose: Nationwide, some 4 million new babies are born each year,
many to first-time mothers. While all mothers need a
support system, not everyone has one. Real Savvy Moms is
a new, fully integrated program that galvanizes the power
of Public Television, the Internet, live events and the
relationship that exists between a pregnant woman and her
healthcare provider. Women get 360-degree access to
valuable information and advice.
Research: Generation-X Moms are better-educated, more career
oriented, and more likely to question what they are told
than the previous generation of mothers. Independent
focus groups find that they want reliable information by
combining advice from trusted healthcare providers with
reassurance from sisters, friends and other Real Moms
who've been there. Today's Moms are also tech savvy --
some 96% of new mothers go online for parenting advice
and information, while over 80% of pregnant women surf
the Internet for answers to their pregnancy and parenting
questions. Until now they didn't have a central resource
to go to for all of their needs.
Sponsors: Real Savvy Moms' sponsors include some of the most
paramount organizations and brands in wellness, nutrition,
pregnancy and post-partum care, who believe in the Real
Savvy Moms mission of being a credible resource and
support for new moms. They include NESTLE(r) GOOD START(r)
SUPREME, ARM & HAMMER(r) Oral Care, Bare Escentuals(r),
CRYO-CELL International, Inc., Cottonelle(r), Oreck(r),
Smart Choices(tm), Nordic Naturals(r), and Willow(tm)
Organic Baby Products.