MEDIA ADVISORY, Oct. 12, 2005 (PRIMEZONE) --
When/Where: Oct. 14 & 15- 10 a.m. - 9 p.m.,
Oct. 16 - noon - 6 p.m.
At Stonebriar Center Mall
Visuals: New and Expectant Moms of Dallas Participate in
Entertainment and Educational Events for Mom and
Baby Provided by Real Savvy Moms and its Sponsors
What: Real Savvy Moms(r), a national health and
emotional wellness initiative for the new mother
market, launches a 30-day live event tour in 10
key markets. The nationwide Mall Tour will be in
the Dallas area at Stonebriar Center Mall with a
host of games and education activities supported
by Real Savvy Moms' national sponsors. Real Savvy
Moms offers health, parenting, beauty, nutrition,
financial and fitness advice, as well as a community
sounding board for the exchange of common interests
and support. The national tour's goal is to bring
education and information to mother's neighborhoods.
Hosting this weekend's activities at Stonebriar
Center Mall center court is Liwaza Green, one of
three dynamic young mothers who will co-host the
upcoming TV show; "Real Moms, Real Stories, Real
Savvy," a national weekly series made for Public
Television, airing 2006. The event runs Friday
10 a.m. to 9 p.m., Saturday 10 a.m. to 9 p.m.,
and Sunday from noon to 6 p.m. Activities include:
New Mommy Makeovers; Children's Story Time; Spin
the Bottle game; a Rhythm & Blue Safety Sing-Along;
an Oral Care Game Show; a Hospital Packing Race;
Nutrition Jeopardy; and Toddler Races.
Purpose: Nationwide, some 4 million new babies are born
each year, many to first-time mothers. While all
mothers need a support system, not everyone has one.
Real Savvy Moms is a new, fully integrated program
that galvanizes the power of Public Television,
the Internet, live events and the relationship that
exists between a pregnant woman and her healthcare
provider. Women get 360-degree access to valuable
information and advice.
Research: Generation-X Moms are better-educated, more
career oriented, and more likely to question what
they are told than the previous generation of
mothers. Independent focus groups find that they
want reliable information by combining advice from
trusted healthcare providers with reassurance from
sisters, friends and other Real Moms who've been
there. Today's Moms are also tech savvy -- some 96%
of new mothers go online for parenting advice and
information, while over 80% of pregnant women surf
the Internet for answers to their pregnancy and
parenting questions. Until now they didn't have a
central resource to go to for all of their needs.
Sponsors: Real Savvy Moms' sponsors include some of the most
paramount organizations and brands in wellness,
nutrition, pregnancy and post-partum care, who
believe in the Real Savvy Moms' mission of being a
credible resource and support for new moms. They
include NESTLE(r) GOOD START(r) SUPREME, ARM &
HAMMER(r) Oral Care, Bare Escentuals(r),
CRYO-CELL International, Inc., Cottonelle(r),
Oreck(r), Smart Choices, Nordic Naturals(r), and
Willow Organic Baby Products.