VANCOUVER, British Columbia, Oct. 24, 2005 (PRIMEZONE) -- Total Home Solutions, Inc. ("The Company"), a subsidiary of Maisonette International Enterprises Ltd. (Pink Sheets:MAEN) http://www.maisonetteworld.com is pleased to announce that it has been preparing for the launch of a new online retail site for higher end home decor and house wares sale starting in early 2006.
The Company has been in talks with several suppliers and has decided that the higher end market for its products is too large to ignore. Following a trip to the New York Textile Show in October, the Company has made contact with the initial vendors and is planning to have its products ready by the Spring of 2006 or earlier. Presently, the Company operates several mid-market audience sites, such as www.totalhomestore.com in the USA, www.totalhomestore.ca in Canada and the upcoming www.mymaisonette.co.uk in the United Kingdom. The new site will cater to higher end consumers and will not be in competition with existing sites operated by the Company.
Alain Ghiai, Chairman of the Company added: "I am very pleased with this new venture for Total Home Solutions, Inc. Our CPA (Cost Per Acquisition) for the mid-market sites has dropped from about US$20 per customer cost to about US$3 in less than a year. Following this tremendous achievement by the Company's staff, we decided to take advantage of our distribution network already in place and start selling higher-end items. This means that the Company can have a CPA of up to US$60 without suffering a loss. Regular ths.com sites have an average ticket sale of about US$42 per customer, and the new higher end site should have an average ticket sale of about US$200 to US$300 per customer. This permits the Company to increase sales and be profitable from the start. We look forward to offering a wide variety of products to our audience in the countries we operate, and offer higher returns on investments for our valued shareholders."
The Company's online division is profitable on a cash flow basis and is on track to meet sales target for 2005. The new higher end site will be profitable from the very beginning as the ticket average spent by higher end customers can afford the Company a higher CPA (Cost Per Acquisition). Further news will be published as the Company starts its new venture.
About Maisonette International Enterprises Ltd.
Maisonette International Enterprises Ltd. is a publicly held holding company incorporated in Nevada, USA. Its assets include several subsidiaries operating in the USA, Canada and the United Kingdom with interests in e-Business, online retailing and lifestyle content, and prefabricated housing and building materials for the general public and professionals.
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, including, but not limited to, economic, competitive, governmental and technological factors affecting the Company's operations, markets, products and prices and other factors discussed in the Company's various filings with the Securities and Exchange Commission. There may be other factors not mentioned above that may cause actual results to differ materially from any forward-looking information.
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