WILMINGTON, Del., Dec. 8, 2005 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS), a leading technology provider of mobile content solutions for operators, ASPs and content providers, today announced that Logia, a leading mobile content company, has selected its MOMA Content Management and Delivery platform to deliver ringtones, truetones and other highly popular content to mobile phone users through Logia's U.S. service brand Streetunes, an advanced mobile content portal.
m-Wise's MOMA Content Management and Delivery Engine platform will be used by Logia's Streetunes to host, provide content management and serve as delivery platform. Logia will offer a large variety of bundled content for a monthly subscription fee of $5.99. Both companies will share the revenue from the relationship with m-Wise receiving a portion of the revenue from the end users.
Zach Sivan, vice president, sale and marketing for m-Wise said, "We are pleased that Logia has selected the MOMA as its content deliver platform for its Streetunes portal. Our MOMA platform successfully demonstrated its ability to handle robust traffic and high quality content during the soft launch of Streetunes during Logia's Halloween campaign, which allowed U.S.-based mobile user to download scary content for free. This offer resulted in a significant amount of traffic to the Streetunes Web site."
Kobi Marenko, chief executive officer of Logia said, "The results from our Halloween campaign using the MOMA platform was spectacular. We experienced a great deal of traffic from users and the platform handled the traffic with ease, delivering high quality content efficiently and effortlessly to our users. We look forward to utilizing MOMA for other similar campaigns associated with Streetunes in the future in order to monetize our offerings."
m-Wise's MOMA Service Delivery Platform (SDP) provides one of the industry's most robust and critical platforms for mobile operators, wireless ASP's and large content and media providers. The MOMA SDP comprises of a large variety of value-added services, including key services such as content management and delivery, infotainment, voting and chat that have been launched through more than 50 European, Latin American and Asian networks. The MOMA SDP combines IT marketing, customer care and billing into one unified solution to help companies increases data traffic and premium revenues while considerably minimizing capital, commercial, training and the technical requirements to do so.
A study from The ARC Group, specializing in providing worldwide technology and market analysis, research on the communications industry, estimates that ringtones now account for more than 10% of the $32.3 billion in sales from music market worldwide. The firm also forecasted that the global market for ringtones will grow to $5.2 billion in 2006 and gaming will reach $8.3 billion in 2008, an increase from $2.4 billion in 2004.
About Logia
Logia is a leading mobile content company located in Israel and has activities in the U.S. and Taiwan. The company is managing on an outsourcing basis, all the added value services (the content division) of Cellcom, Israel's largest mobile operator with 2.5 million customers and just launched its i-mode portal in Israel. Logia developed a full suite of unique mobile applications which are marketed worldwide.
About m-Wise
Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with the de facto Service Delivery Platform and related value-added data engines for Mobile Operators, Wireless ASPs, and large content and media providers.
Working closely with leading operators, ASPs and content providers, m-Wise is committed to taking the lead and keeping up to date with the latest industry headways in areas as diverse as content management and delivery, info-tainment, mobile gaming and mobile community services. For more information, please visit www.m-wise.com.
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