CRESTLINE Calif., March 6, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announces its agreement with Global Media Fund that will provide FBVG with a comprehensive $5 million nationwide product exposure campaign. The media campaign will consist of a combination of both radio and print features. Global in conjunction with FBVG will develop the featured articles to brand and promote the Company's oxygenated vitamin-flavored water beverages (Five O2) and its all natural line of beverage products. This content will be distributed through 10,250 daily and weekly newspapers, attained through GMF cultivated relationships developed over the past 20 years. The program also calls for nationally syndicated radio features that will promote the entire Fire Mountain beverage product lines. The radio features will be read by radio professionals and sent to over 6,600 radio stations across the U.S. It is expected that once the media campaign is launched, the print campaign will reach an audience of 126 million readers monthly, for 12 months, while the radio campaign will reach 450 million listeners monthly for the twelve months. The approximate equivalent advertising value for this advertising is in excess of $6,570,000 in print advertising value.
According to Anthony Miller, CEO, "We are very excited about this relationship. This deal makes us able to penetrate our markets more successfully, develop strategic partnerships and increase our sales tremendously to our national audience. This relationship will prove to be extremely successful for our Company, business partners, and shareholders, because it will open national distribution channels for our products; and facilitate the establishment of partnerships currently not accessible at this time. The media campaign is expected to launch in March 06. Note: Global has serviced over 3,000 clients including 33 U.S. government agencies, hundreds of non-profit organizations, the majority of the Fortune 1,000 companies, as well as, numerous emerging growth companies just like Fire Mountain Beverage. They are also particularly effective with companies such as Johnson & Johnson, Pfizer, Disney, AOL, T Rowe Price, Rembrandt Toothpaste, Fidelity Investments, Colgate-Palmolive, Coca-Cola, Ford Motor and many more have discovered that their services are the most cost effective way to increase sales, brand a company and product and to increase public and investor awareness about the company and its products. Our goal always is to obtain the most effective broad-range exposure we can to maximize our opportunities. We are even more excited since this deal was inked utilizing the Company's 144 stock, thereby, not creating addition immediate dilution into the market."
About Global Media Fund, LLC
Global Media Fund was started by the owners of one of the most successful media creation and placement companies in the world. Global Media Fund's primary purpose is to invest media and advertising monies in both established and promising young companies and to grow along with their clients. By taking equity as majority payment for services, Global Media Fund gives their portfolio companies the ability to execute an all-encompassing media campaign that exposes their clients' company and products to millions of consumers with very little cash outlay. This allows Global Media Fund client companies to gain the exposure they need to promote their product and services. For more information, visit www.GlobalMediaFund.com .
Fire Mountain Beverage Company (FBVG) develops, markets, sells, and distributes branded purified and flavored water beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life. FBVG has relationships that immediately provide the Company with distribution in thousands of retail locations including major food chains.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may, individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.