BURNABY, British Columbia, March 7, 2006 (PRIMEZONE) -- EYI Industries Inc. ("EYI") (OTCBB:EYII) (www.StopDrinkingPoison.com), a marketer of products that promote well-being and a healthy lifestyle, is pleased to announce the grand opening of its wholly owned subsidiary, Essentially Yours Industries (Hong Kong) Limited ("EYI HK").
Mr. Jay Sargeant, President & CEO, Mr. Dori O'Neill, Regional President of EYI HK, Ms. Eliza Fung, Regional Senior Consultant of EYI HK, the EYI HK Executive Council Team and Senior Executives from EYI were in attendance during the Grand opening on Saturday, February 18, 2006. The ceremony was attended by over 300 guests who exhibited enthusiasm for the new office and the opportunities it has created.
During the ceremonies, EYI brought up senior MARTI Engineers to present and discuss the advantages of the Code Blue filter technology over other systems. In addition, the MARTI representatives gave a short presentation of their 5 STAR Cold Blue marketing and training support campaign which was well received by the audience. EYI intends to adopt the 5 STAR campaign and utilizing it as a sales tool in both Asia, and North America.
President & CEO, Mr. Jay Sargeant stated, "The Hong Kong Grand Opening was very well received and the attendance surpassed our expectations. I am very excited and encouraged to bring EYI, the Longevity Series and Code Blue to Asia. The final Code Blue filters are now in CEIEC's hand and off to the Chinese government for March review."
This press release is available on the company's official online investor relations site for investor commentary, feedback and questions. Investors are asked to visit the EYI Industries IR Hub located at www.agoracom.com/IR/EYI Alternatively, investors can e-mail AGORA Investor Relations directly at EYII@Agoracom.com.
About EYI (www.StopDrinkingPoison.com)
EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets products that promote health and well-being. Recently, EYI launched a consumer product that removes Arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue(tm) and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(r), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(r) have been sold since EYI was founded in 1995. Our newest product, PROSOTEINE(r), is experiencing similar success to CALORAD(r) and bringing our customers the benefits of a natural energy drink.
EYI markets its products through an extensive network of Independent Business Associates. Our sales force is staffed by knowledgeable, experienced men and women and supported by our comprehensive training programs.
This press release contains forward-looking statements, particularly as related to, among other things, EYI's product purchase agreements and EYI's business strategy. The words or phrases "would be," "will allow," "intends to," "may result," "are expected to," "will continue," "anticipates," "expects," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "considers" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause EYI's actual results, performance or achievements, or developments in its industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the enforceability of its product purchase contracts in foreign countries, the performance of EYI's staff, management, financing, competition, EYI's ability to implement or manage its expansion strategy, general economic conditions and other factors that are detailed in EYI's Annual Report on Form 10-KSB and on documents EYI files from time to time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. EYI cautions readers not to place undue reliance on such statements. EYI does not undertake, and specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from the EYI's expectations and estimates.
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