VALENCIA, Calif., May 30, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announces that it has recently acquired a new director of sales and marketing to capitalize on the Company's marketing objectives and expand sales to other regions currently not served.
According to Anthony Miller, CEO, "He is the power tool we need to strategically manage our geographical segments in order to capitalize on our promotional message and control our growth. We hired Mr. Woody Turner Jr. because he is a specialist in his field. He is a seasoned sales and marketing professional with over 30 years of experience in the beverage sector where he has held several executive positions with significant firms. Woody is an essential element to our continued effort to structure our company for success. We believe that this relationship will reap significant results immediately."
Fire Mountain Beverage Company (FBVG) develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may, individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.