VALENCIA, Calif., June 8, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announces that it will provide corporate sponsorship for the 38th Annual Los Angeles-Watts Summer Games (http://www.lajcc.org/lawsg/) the largest high school athletic competition in the nation, by donating over 15,000 bottles of its purified and vitamin-flavored water to athletes participating at the games (June 10, 11, 17 & 18). The Company's Five 02 brand of oxygenated-vitamin-flavored waters were created to enhance athletic performance, administer an excellent source of hydration, and promote healthy living. The Five 02 product line is an exceptional fit for this event.
According to Anthony Miller, CEO, "Our goal here is to support the elite high-school athletes who are standouts in Los Angeles county and the surrounding regions, by giving back to the same markets that support our sales. This event helps to accomplish one of our objectives by promoting healthy living through education. This event, held at the Home Depot Center in Carson California and other supporting facilities, is a great way to support the community and increase brand awareness for our products. More than 10,000 athletes, coaches, spectators, and volunteers from all over California participate in these Games. We are joining other sponsors like Disney, UPS, Chevrolet, Home Depot, Honda, Toyota, Clear Channel and Aetna Insurance to help support the athletes positive efforts. Young athletes such as Jamaal Wilkes, Florence Griffith Joyner, John Elway, Lisa Leslie, Valerie Brisco Hooks, Vince Ferragamo, and Byron Scott, to name a few, have participated in these games. Athletes will compete in 17 sports events, including basketball, soccer, football, baseball, softball, cheerleading, wrestling, water polo, volleyball, tennis, and track & field. Our beverages will be their source of hydration and rejuvenation."
Fire Mountain Beverage Company (Pink Sheets:FBVG) develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties which may, individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.