Fire Mountain Beverage Releases 5th Newsletter


VALENCIA, Calif., July 13, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) releases its fifth newsletter.

According to Anthony Miller, CEO, "This release provides the investor with a greater insight into the activities of Fire Mountain Beverage Company. Our goal, as always, is to inform investors about the Company, our activities, our products, their attributes, and how we are working to expose our products to a broad audience. The newsletter can be found by clicking on the following link: http://www.firemountainbeverage.com/press_release/July%2011%20News.pdf or by visiting the company website @ www.frbv.com

Fire Mountain Beverage Company (FBVG) develops, markets, sells, and distributes branded purified and oxygenated-vitamin- flavored water beverages. The Company's products are oriented to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may, individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.


            

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