Pacific Card Services Signs International Affinity Marketing Partner


LODI, Calif., July 14, 2006 (PRIMEZONE) -- Pacific Financial Solutions, Inc. (Pink Sheets:PFUO), a leader in providing Cashless ATMs featuring Pacific's Point-of-Banking (PBT) terminal technology, gift cards and prepaid stored-value cards, announced today that its Pacific Card Services division has signed Ceres Marketing as the newest partner for marketing stored value card programs. Ceres will utilize Pacific's stored-value cards and promotional phone cards to increase awareness and provide revenue generating opportunities for non-profit organizations.

Ceres Marketing helps non-profit (501C3) organizations realize their goals of funding specific initiatives ranging from education, to outreach and awareness programs. Ceres clients are recognized on a global scale for their support of important social causes. The programs Ceres Marketing builds reach out to millions of loyal supporters, not only in the U.S., but also internationally, as fundraising and awareness campaigns continue to expand around the globe through online and traditional channels.

According to Ceres President Jaime Tafoya, "The significant revenue share created through these card programs represents an exceptional opportunity to generate increased and reoccurring funding for our clients and will be central to the future success of our efforts for them." Tafoya continued, "Pacific will be our exclusive provider for all stored value and calling card programs. We are expecting many loyal donors around the world to purchase these card products over the coming months and years."

Pacific's President, Cliff Goehring, stated, "This rapidly increases our market participation in revenue-sharing programs. Millions of dollars have already been raised by the organizations that Ceres represents. I foresee tremendous growth as we introduce our customized prepaid card programs to support Ceres' growing list of organizations. We are privileged to be a part of these worthwhile causes."

Ceres Marketing (www.ceresmarketing.com) is a provider of business development and marketing services, and currently specializes in cause-related ventures. President Jaime Tafoya has over 20 years of business development experience and serves on the Board of Directors of the non-profit group Friends of the Bayley House. Vice President Karen Person also serves as the Chairman of the Society for Entrepreneurial Pursuits Ltd. bringing tremendous resources to Ceres Marketing. In addition to being a veteran of Wall Street, she hosts the nationally syndicated radio show Stay Well Be Well Forever.

Pacific Financial Solutions, Inc. (www.pfuo.com) is a premier global distributor of financial services and products which provide its customers with a wide array of prepaid stored-value and kiosk enabling devices. Pacific is comprised of fully integrated divisions: Pacific Banking Services (Point-of-Banking terminals) and Pacific Card Services. Pacific is a location services provider (LSP) for national and regional retail merchants. Pacific's continued success is driven by corporate sales, ISOs sales as well as mergers and acquisitions. Pacific's global strategy centers on deploying both single and multi-use debit banking services and enabling devices worldwide.

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.The words or phrases "would be," "would allow," "intends to'" "will likely result," "are expected to," "will continue," "anticipate," "expect," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "considers," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These include the company's historic lack of profitability, end user customer acceptance and actual demand, which may differ significantly from expectations, the need for the company to manage its growth, the need to raise funds for operations and other risks within the regulation of the industry. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company's past performance is not necessarily indicative of its future performance. The Company does not undertake, and the Company specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, events or circumstances after the date of such statement.



            

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