WASHINGTON, July 17, 2006 (PRIMEZONE) -- In an expansion of its commitment to serving healthcare executives, FierceMarkets (www.fiercemarkets.com) today launched a new informational resource called FierceHealthIT (http://www.fiercehealthit.com). This weekly newsletter and complementary Web site provide a one-stop source of actionable news, tips, and trends on healthcare technology. These resources are designed to serve hospital CIOs and other top healthcare administrators who are making technology decisions to advance patient care.
At the same time, FierceMarkets has sharpened the focus of its daily FierceHealthcare publication on hospitals and other healthcare providers. Maureen Martino and Anne Zieger have been named editors of FierceHealthcare, which has a daily readership of more than 18,000.
"Healthcare providers will spend about $40 billion on IT by 2008. Hospitals will make up about half of that," said Jeff Giesea, president of FierceMarkets. "With FierceHealthcare and FierceHealthIT, FierceMarkets is eager to help advance the healthcare industry and serve the needs of its leading business decision-makers."
FierceHealthIT coverage includes key issues such as CPOE, point-of-care IT, HIPAA compliance, Electronic Medical Record (EMR) adoption, networked storage, workflow automation and medical practice management systems, as well as enabling technologies such as wireless computing and RFID in Healthcare. FierceHealthIT also offers exclusive interviews with key vendors such as CareTech, Cerner, GE Healthcare IT and QuadraMed -- plus case studies and lessons learned from leading healthcare organizations such as the Cleveland Clinic, Henry Ford Health System, Catholic Healthcare West and more. What's more, FierceHealthIT will cover major conferences such as AMIA and HIMSS.
The editor of FierceHealthIT is Michael Causey. Causey is a veteran healthcare business journalist with more than a decade of experience covering healthcare IT issues, including electronic medical records, networking, computing platforms, clinical data systems, information security and more.
"Healthcare IT spending reflects the value that these technologies bring in terms of streamlining operations, strengthening the bottom line and, most importantly, improving patient care," Causey said. "Whether it's handheld devices, integration, privacy and security, wireless networking or CPOE, CIOs, IT managers and other decision-makers need insightful, actionable intelligence about their options and the industry. We've created FierceHealthIT precisely to fill that need."
"At FierceMarkets, we are committed to delivering the critical news providers need to successfully run a profitable and clinically effective healthcare organization," said Anne Zieger, editor of FierceHealthcare. "FierceHealthcare will continue to be a must-read daily resource for healthcare administrators, but with an even tighter focus on the day-to-day operational issues and strategic concerns that face the industry today."
CIOs, chief security officers, IT managers and other decision-makers have signed up for FierceHealthIT in anticipation of today's launch. The level of interest reflects the need for a single source of information about health care IT. It also continues FierceMarkets' history of providing publications that fill real needs in the marketplace. In April, FierceMarkets' 12 email-based trade newsletters achieved a combined circulation of more than 350,000 subscribers. With the launch of FierceHealthIT, FierceMarkets now offers 15 publications.
About FierceMarkets
FierceMarkets is a digital business media company serving vertical markets with email newsletters, web sites, and live events. Based in Washington, DC, FierceMarkets publications reach more than 365,000 executives in over 100 countries every business day. Current publications include FierceBiotech (http://www.fiercebiotech.com), FierceCIO (http://fiercecio.com ), FierceDeveloper (http://www.fiercedeveloper.com), FierceEnterprise (http://www.fierceenterprise.com), FierceFinance (http://www.fiercefinance.com), FierceGameBiz (http://www.fiercegamebiz.com), FierceHealthcare (http:///www.fiercehealthcare.com), FierceIPTV (http://www.fierceiptv.com), FierceMobileContent (http://www.fiercemobilecontent.com), FierceSarbox (www.fiercesarbox.com), FierceVoIP (http://www.fiercevoip.com), FierceWiFi (http://www.fiercewifi.com), FierceWireless (http://www.fiercewireless.com), and IT-Wireless (http://www.it-wireless.com).