HUNTINGTON BEACH, Calif., Aug. 9, 2006 (PRIMEZONE) -- The official Surf City USA(r) Beach Cruiser by Felt Bicycles has sold out throughout the world in only 45 days, faster than any other of the 25 different cruisers that have been designed and brought to the market by Felt.
"The Surf City USA cruiser has such a great retro look to it. It truly typifies what Huntington Beach is all about," said Doug Traub, president of the Huntington Beach Conference and Visitors Bureau. "Our laid-back surf culture and active lifestyle draws the type of young-at-heart visitors who can see themselves taking this cruiser for a spin. I've even seen this bike on the road as far inland as Sun Valley, Idaho."
Inspired by the iconic Woodie car, the official car of Huntington Beach, the Surf City USA Beach Cruiser is dark blue and features wood panel graphics on the sides of the bicycle adorned with the official Surf City USA logo on the chain guard. The cruiser was designed in collaboration with the Huntington Beach Conference and Visitors Bureau, the official destination marketing organization for the city of Huntington Beach, and is available for sale in more than 30 countries, including the U.S.
Since branding itself with the Surf City USA(r) name in November of 2004, Huntington Beach currently has six licensing partners, with products including sportswear, financial services, a musical and the cruiser. Overnight travel to Huntington Beach has increased dramatically since adoption of the brand moniker, with hotel taxes swelling by almost $1 million or 21 percent, and three new upscale hotels with ocean views planned to capitalize on demand.
About Felt Bicycles
Felt Bicycles is a designer, manufacturer and distributor of its own proprietary brand of quality bicycles, framesets, parts and components. It is located in Lake Forest, California with additional offices in Edewacht, Germany. Felt is an internationally recognized brand whose bicycles and products currently are sold in 30 countries worldwide. Athletes on Felt products have won numerous national and international events including world championships and international competitions. For more information on Felt call (949) 452-9050 or log on to www.feltbicycles.com.
About the Huntington Beach Conference and Visitors Bureau
The Huntington Beach Conference and Visitors Bureau is the designated marketing organization representing Huntington Beach, California. One of the top Southern California vacation destinations featuring premier California beach resorts, Huntington Beach is the ideal location for a California family vacation, California weekend getaway or surfing trip. With eight and half miles of pristine California beaches, Huntington Beach is fast becoming a destination of choice for vacationers and business travelers alike. To plan your Surf City USA vacation or to learn more about Huntington Beach, visit the Huntington Beach Conference and Visitors Bureau Web site at www.surfcityusa.com or call 800-729-6232 for a free visitors guide.
The Huntington Beach Conference and Visitors Bureau logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2774
Surf City USA is a registered trademark and service mark of the Huntington Beach Conference and Visitors Bureau.