Adrenaline Nation Entertainment Retains Greenberg Traurig, LLP for Representative in Negotiations With Interactive TV Service Providers


CLEARWATER, Fla., Aug. 10, 2006 (PRIMEZONE) -- Adrenaline Nation Entertainment, Inc. (Pink Sheets:ADNL), which produces Adrenaline Nation TV, the leading channel for cutting edge independent music TV, independent and short films and adrenaline sports, today announced that it has retained Greenberg Traurig LLP to represent it in all dealings with interactive TV Service Providers.

"I am very pleased to formally announce our representation by Greenberg Traurig," said Keith Dressel, CEO of Adrenaline Nation Entertainment, Inc. "I have worked with the principals for over 20 years now and know it to be the pre-eminent law firm in the entertainment industry. The firm has represented CMA and Grammy Award winners and has a great deal of experience in negotiating agreements between program content providers and digital cable, broadband and IPTV service providers."

Greenberg Traurig offers a global entertainment practice combined with intellectual property, new media, corporate and litigation experience. The members of the practice are highly focused on new directions and trends in the entertainment and music industry and strive to help clients achieve their business objectives rather than focusing only on legal issues.

ANTV premieres the hottest new cutting-edge music in the world, the coolest and most innovative independent and short films, mixed with the top up-and-coming stars of adrenaline sports. Adrenaline Nation TV's (ANTV) programs including "Bubbling Under" which features the best music from the hottest artists bubbling under the charts, and other programs such as "Paovae X," "Pressure Block" and "Thunder Juice," which showcase the hottest new independent bands, music videos and artists. In addition, viewers will enjoy the coolest and most innovative independent and short films mixed with the top up-and-coming stars of such adrenaline sports as skate boarding, surfing and bull riding - the fastest growing sport in America. ANTV is currently available in 28 million homes across the U.S.

Greenberg Traurig, LLP is an international, full-service law firm with 1,500 attorneys and governmental affairs professionals in the U.S., Europe and Asia. The firm is ranked seventh on The American Lawyer's Am Law 100 listing of the largest law firms in the U.S., based on number of lawyers.

About Adrenaline Nation Entertainment, Inc.

Headquartered in Clearwater, Florida, Adrenaline Nation Entertainment, Inc. (Pink Sheets:ADNL) provides broadband TV programming connecting viewers and advertisers to the tremendous purchasing power of the coveted 18-49 year audience. Adrenaline Nation Entertainment's programming features the hottest, cutting-edge independent music in the world, independent films, adrenaline sports, motor sports, and extreme action and adventure programming in a format to be distributed to homes via Broadband Internet, IPTV, Digital Cable, WiFi, High Definition and Mobile TV. Adrenaline Nation TV can be viewed on the company's highlight reel at www.brandedentertainment.tv/antv

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. Forward-looking statements, which are based on certain assumptions and describe future plans, strategies, and expectations, are generally identifiable by the use of words such as "believe," "expect," "intend," "anticipate," "estimate," "project" or similar expressions. These forward-looking statements relate to, among other things, expectations of the business environment in which the company operates, projections of future performance, potential future performance, perceived opportunities in the market, and statements regarding the company's mission and vision. The company's actual results, performance, and achievements may differ materially from the results, performance, and achievements expressed or implied in such forward-looking statements.


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