VALENCIA, Calif., Aug. 15, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announces it has a signed a distribution deal for its oxygenated-vitamin-flavored line of beverages including its purified water. The agreement is part of a multi-faceted agreement acquiring a trucking line comprised of over seventeen trucks with pre-existing water distribution in our primary distribution area, approximately a five hundred mile radius.
Distribution areas includes the following states: California, Arizona, and Nevada. All trucks are dedicated to water and beverages. Fire Mountain products in all sizes will fit into the market already being serviced and maintained by the independent distributors as well as our own drivers.We are evaluating the areas and accounts serviced and will be capitalizing on the strengths or the team that has built the business.
According to Anthony Miller, CEO, "This is an incredible deal for Fire Mountain Beverage Company. Considering our deal for (manufacturing) and now our new trucking line (distribution) represents two key components that are essential to capturing a significant part of the market. We are so excited about the new opportunities we have before us including our ability to produce, and now distribute our products. Solving the issue of how to get our product to the stores has always been the biggest obstacle to overcome. We now have manufacturing, and distribution, which will ultimately structure our Company for success. We believe we have created a formula for endurance...now watch us grow."
Fire Mountain Beverage Company develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.