BURNABY, British Columbia, Aug. 17, 2006 (PRIMEZONE) -- EYI Industries Inc. ("EYI") (OTCBB:EYII), (http://investeyi.com), a marketer of products that promote well-being and a healthy lifestyle, is pleased to announce the signing of a joint venture agreement with Internet Marketing Consortium ("IMC") on August 12, 2006. IMC is to provide multi media strategies, promotional, direct and targeted marketing services to EYI for an undetermined period of time. In consideration for the services provided by IMC, EYI will pay a fee of $25,000.
Mr. Beryl Wolk, a graduate of the Wharton School of Business, currently serves as IMC's Chairman and President and CEO of a Better World Marketing. Mr. Wolk, who has proven himself to be an innovator in the marketing industry with a career spanning over 50 years, was recently awarded the Pennsylvania State "Businessman of the Year Award" for the third year in a row. Mr. Wolk will assist EYI with his "hands-on" consulting, media strength and will make his database and other strategic partners available to EYI. He will focus on driving sales and channel development through Internet banner marketing, targeted email and fax marketing and media marketing campaigns which will include print, radio and TV marketing.
Mr. Sargeant, CEO and President of EYI comments, "Since we developed the concept of Integrated Marketing, the marriage of relationship marketing and traditional marketing, we have been looking for a media partner with our values and our vision. It is an honor that Mr. Wolk has entered into this partnership with us. His mission to create a better world, his success principles, his financial strength and his 50 years of media contacts give EYI a vital piece in executing our business plan. Mr. Wolk offers us a database that is unrivaled, but just as importantly, EYI now has access to the broad and extensive intelligence of his senior management team and his hundreds of strategic partners. As Mr. Wolk would say, 'the agreement offers unparalleled leverage and synergy THAT WILL MAKE FOR A BETTER WORLD.'"
This press release is available on the company's official online investor relations site for investor commentary, feedback and questions. Investors are asked to visit the EYI Industries IR Hub located at http://www.agoracom.com/IR/EYI Alternatively investors can e-mail AGORACOM Investor Relations directly at EYII@Agoracom.com.
About EYI (http://www.StopDrinkingPoison.com)
EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets products that promote health and well-being. Recently, EYI launched a consumer product that removes arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue(tm) and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD(r), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(r) have been sold since EYI was founded in 1995. Our newest product, PROSOTEINE(r), is experiencing similar success to CALORAD(r) and bringing our customers the benefits of a natural energy drink.
EYI markets its products through an extensive network of Independent Business Associates. Our sales force is staffed by knowledgeable, experienced men and women and supported by our comprehensive training programs.
The EYI Industries Inc. logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2202
This press release contains forward-looking statements, particularly as related to, among other things, EYI's product purchase agreements and EYI's business strategy. The words or phrases "would be", "will allow", "intends to", "may result", "are expected to", "will continue", "anticipates", "expects", "estimate", "project", "indicate", "could", "potentially", "should", "believe", "considers" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause EYI's actual results, performance or achievements, or developments in its industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the enforceability of its product purchase contracts in foreign countries, the performance of EYI's staff, management, financing, competition, EYI's ability to implement or manage its expansion strategy, general economic conditions and other factors that are detailed in EYI's Annual Report on Form 10-KSB and on documents EYI files from time-to-time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. EYI cautions readers not to place undue reliance on such statements. EYI does not undertake, and specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from the EYI's expectations and estimates.