VALENCIA, Calif., Aug. 23, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announces its plan to acquire Beach Cities Beverage and all its assets. Beach Cities is a beverage distributor that has warehousing, trucks and hundreds of accounts located in Orange County and the Inland Empire area located in California.
According to Anthony Miller, CEO, "We feel that owning our own trucks and subsequently controlling our distribution will take us to that next level. This deal will provide us with market share in an existing territory and allow use to keep our finger on the pulse of the market. This deal rides piggyback on our previous transaction making this transaction necessary." Miller further notes, "We need to possess the ability to move product... and this gives us that ability. We see the ability to place our beverages as our number one priority because the beverages sell themselves. We are working on a new line of flavors with a cutting edge all natural sweetener that will set us apart in the marketplace. Our new distributorship services the accounts that we see wanting this kind of high end product. Already we are feeling the power of this new line of healthy natural beverages and we're loving it!"
Fire Mountain Beverage Company develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.