ATLANTA, Sept. 20, 2006 (PRIMEZONE) -- NetBank, Inc. (Nasdaq:NTBK), a diversified financial services provider and parent company of NetBank(r), (www.netbank.com), today announced that NetBank was recently named one of six finalists for Gartner's CRM Excellence Award. The award is given to companies that most clearly demonstrate excellence in their customer relationship management (CRM) initiatives.
"Getting CRM right means integrating processes across business functions to drive effective customer interactions and grow customer value," said Esteban Kolsky, research director for Gartner. "The experiences of Gartner's CRM Excellence Award finalists show how companies are successfully tackling the challenges when trying to get CRM right. These companies have shown how they use CRM, sales, marketing and customer service for the betterment of both company and customer." (See Note.)
"Creating the best experience for our customers has always been our top priority," said Jerry McCoy, chief marketing executive, NetBank, Inc. "We believe having a firm like Gartner recognize our effort is a great testament to the work our associates do every day to better understand our customers' personal needs and preferences. With this understanding, we can ensure that we are communicating with our customers in the most effective, relevant manner possible."
Gartner invited NetBank and the other five finalists to present their experience and recommendations to attendees of its CRM Summit held last week in Chicago.
About NetBank, Inc.
NetBank, Inc. (Nasdaq:NTBK) operates with a diverse group of complementary financial services businesses that leverage technology for more efficient and cost effective delivery of services. Its primary areas of operation include personal and small business banking, retail and wholesale mortgage lending, and transaction processing. For more information, please visit www.netbankinc.com.
About Gartner:
Gartner, Inc. (NYSE:IT) delivers the technology-related insight necessary for its clients to make the right decisions, every day. Gartner serves 10,000 organizations, including chief information officers and other senior IT executives in corporations and government agencies, as well as technology companies and the investment community. The Company consists of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 3,700 associates, including 1,200 research analysts and consultants in 75 countries worldwide. For more information, visit www.gartner.com.
Note: "Gartner Announces Six Finalists for the CRM Excellence Awards"; August 14, 2006