INDIANAPOLIS, Oct. 2, 2006 (PRIMEZONE) -- ATA Airlines today announced its frequent flyers will now score more Points toward future flights and earn those Points much quicker than ever before. Among other enhancements, ATA Travel Awards Points are being doubled in some markets. Effective October 1, 2006, Travel Awards Members will earn additional Points for all completed Mexico and Hawaii itineraries, and earned Points will now expire after 24 months instead of 12 months. All travel booked on www.ata.com automatically receives a double Point bonus.
Longer Trips = More Points
Points for completed travel to Hawaii destinations are now doubled (i.e. 2000 points).
"We believe Travel Awards is now the most generous Frequent Flyer program available to today's savvy traveler," said ATA Senior Vice President-Scheduled Service, Josef Loew. Travel Awards Members who book at ata.com earn a free(a) domestic Companion Award ticket after as few as two (2) roundtrips!
Point Validity Extended
Travel Awards Members have asked for more time to earn and use their Points, and ATA has been listening. Members will now be able to keep their Points longer, 24 months instead of twelve. "We have been diligently working to transform Travel Awards into the premier airline travel program. We have recently added 10 new partners to the program, giving Members new Point earning opportunities. Plus, with these new enhancements, ATA has made it much EASIER for customers to enjoy Award travel to their favorite destinations," reports ATA Senior Manager-Loyalty Programs, Vicky Ogbogu.
It's This Easy!
Earn Points
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Book & Travel Round-trip Points Earned Book via ata.com
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Domestic (48 Contiguous U.S.) 500 1,000
Mexico/Caribbean 750 1,500
Hawaii 1,000 2,000
Business Class 50% Point Bonus 50% Point Bonus
Redeem Points
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Roundtrip Coach
Destination Companion Award Award
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Domestic (48 Contiguous U.S.) 3,000 points 6,000 points
Mexico 6,000(b) points 9,000 points
Hawaii 9,000(b) points 12,000 points
One way trips receive 50% of the Round-trip award
(a) Taxes and fees apply. Flights must be booked at ata.com. Visit ata.com for complete details.
(b) Mexico and Hawaii companion Awards will be redeemable effective First Quarter, 2007.
Travel Awards redemptions are free, but applicable taxes and fees apply. Additional Program details are available on www.ata.com.
Entering its 33rd year of operations, ATA offers affordable travel from destinations like Guadalajara, Cancun, Hawaii, Oakland, Chicago, New York, Dallas/Ft. Worth and Washington, DC. Through connecting Southwest Airlines codeshare flights, ATA now serves customers in more than 60 markets. ATA provides features travelers have come to expect, including advanced seat assignments, self-service kiosks, Web check-in, and a frequent flyer program with one of the lowest thresholds for earning travel in the industry. ATA Travel Awards members have the option when booking their flights on ata.com or at 1-800-I-FLY-ATA of earning either ATA Travel Awards points or Southwest Airlines Rapid Rewards credits. For more information, visit ata.com.