LODI, Calif., Oct. 4, 2006 (PRIMEZONE) -- Pacific Financial Solutions, Inc. (Pink Sheets:PFUO), a leader in providing Cashless ATMs featuring Pacific's Point-of-Banking (PBT) terminal technology, Affinity and Retail Gift cards, announced today that its Pacific Card Services division (in concert with Ceres Marketing) has launched the www.breastcancercard.com fundraiser "Gift" card with the internationally acclaimed curebreastcancer.org organization. CBC will exclusively utilize Pacific's stored-value open-loop "Gift" cards to increase domestic and international fund raising efforts for www.curebreastcancer.org.
According to Ceres President, Jaime Tafoya, "The significant revenue share we will create through Pacific's gift card program represents an exceptional opportunity for curebreastcancer.org to generate increased funding for breast cancer awareness, education and outreach." Tafoya continued, "Pacific will be our exclusive provider for all debit "Gift" card programs. Ceres assists many non-profit organizations and we are convinced their loyal donors around the world will want to invest in gift card services over the coming months and years."
Dr. Ernie Bodai, Cure Breast Cancer Inc. Founder and CEO said. "I am very pleased about the opportunity provided by Pacific Card Services "Gift" card affinity program to further the mission of Cure Breast Cancer, Inc., our mission is to increase education, awareness, and outreach in addition to promoting the international implementation of the Breast Cancer Research Stamp and now the "Gift" card."
Pacific's new President, John Cutillo, stated "This exclusive agreement with Dr. Bodai launches our "Gift" card market participation into revenue-sharing Affinity (501c3) programs. Over $50 million has already been raised by sales of the Breast Cancer Research Stamp. We are privileged to offer their thousands of loyal donors worldwide this excellent and practical fund raising vehicle. They bought the stamp, now they can buy the card."
Pacific Card Services expects to market over $1 million dollars of "Gift" cards during the coming holidays and is clearly anticipating over $10 million in Affinity cards sales in 2007.
Cure Breast Cancer Inc. (curebreastcancer.org) is a non-profit organization dedicated to bringing breast health awareness and education to all women and their families. Working through dedicated volunteers, CBC has consistently returned over 90% of all contributions to the community through its programs and services. They are best known for the Breast Cancer Research Stamp which was issued in 1998 at a White House ceremony following two years of congressional lobbying. It was the first semi-postal (a stamp priced above its actual value) in United States history. To date, more than 800 million stamps have been sold, raising more than $50 million for breast cancer research. Ernie Bodai, M.D. (creator of the stamp) is now taking the stamp worldwide. The "Global Journey" is the name adopted for the introduction of the Breast Cancer Research Stamp (BCRS) in all nations. The mission is based on the highly successful BCRS program initiated in the United States.
Pacific Financial Solutions, Inc. (www.pfuo.com) is a premier global distributor of financial services and products provides its customers with a wide array of prepaid stored-value and kiosk enabling devices. Pacific is comprised of fully integrated divisions: Pacific Banking Services (Point-of-Banking terminals) and Pacific Card Services. Pacific is a location services provider (LSP) for national and regional retail merchants. Pacific's continued success is driven by corporate sales, ISO's sales, Affinity sales as well as mergers & acquisitions. Pacific's global strategy centers on deploying both single and multi-use debit banking products and services along with stored-value card services worldwide.
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.The words or phrases "would be," "would allow," "intends to'" "will likely result," "are expected to," "will continue," "anticipate," "expect," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "considers," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These include the company's historic lack of profitability, end user customer acceptance and actual demand, which may differ significantly from expectations, the need for the company to manage its growth, the need to raise funds for operations and other risks within the regulation of the industry. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company's past performance is not necessarily indicative of its future performance. The Company does not undertake, and the Company specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, events or circumstances after the date of such statement.