Simple Star Launches PhotoShow Platform With Four Products Targeting a Full Range of Consumer Digital Media Needs

SAN FRANCISCO, CA -- (MARKET WIRE) -- October 18, 2006 -- Simple Star, creator of award-winning PhotoShow software and services, is making it even easier for consumers to enjoy digital entertainment with today's announcement of its new PhotoShow platform, complete with four products designed to support the growing demand for user-generated media in an on-demand world. The new PhotoShow platform provides consumers with anytime, anywhere access to entertaining PhotoShows, easily created with digital photos, video clips and music that can be shared on the screen of their choice, whether a PC, a TV or a handheld device.

The new PhotoShow platform includes product enhancements and features that enable consumers to create and share PhotoShows the way they want to -- via software on a PC, on the Internet and on TV via DVDs and Digital Cable Video On Demand, making Simple Star the first company to provide such an array of options for sharing digital photos and videos.

"Digital media is being created and delivered to consumers in more ways than ever before," said Chad Richard, CEO of Simple Star. "And, the on-demand phenomenon we're witnessing across the user-generated media landscape is driving a need to provide even more options for sharing entertainment everywhere -- whether in the home, on the road or in the office. The PhotoShow platform uniquely provides us the ability to deliver the industry's most compelling digital entertainment products to today's on-demand world."

Simple Star PhotoShows provide compelling, personal entertainment by turning digital photos and videos into rich multimedia experiences that combine broadcast quality credits, captions, transitions, special effects and animations with a great musical soundtrack. Millions of people are experiencing PhotoShows through Simple Star and its wide range of partners, including Comcast, Time Warner Cable, Cablevision, Nero, Kodak, Shutterfly, Snapfish, Flickr, Ritz Camera Centers, Walgreens, Pentax and Fisher Price.

The Simple Star PhotoShow Platform

Demand for new services that deliver entertaining user-generated media to consumers whenever and wherever they want it continues. Simple Star addresses this need with the following products that enable consumers to share PhotoShows on the screen of their choice:

--  PhotoShow.com - the fastest, easiest way to make PhotoShows online --
    no software to install -- from any PC or Macintosh. Launching today, users
    visiting Photoshow.com can express themselves by sharing PhotoShows via
    email, broadcasting their personal PhotoShows to popular social networking
    sites like MySpace, or easily sprucing up their eBay auctions. The response
    to the PhotoShow.com beta has been overwhelming with over 750,000
    PhotoShows being viewed every day. To learn more and get started making
    PhotoShows today visit http://beta.photoshow.com/home.
    
--  PhotoShowTV - the ultimate PhotoShow viewing experience. Now users,
    their friends and family can be the stars on TV by enjoying broadcast
    quality PhotoShows in their living room.  PhotoShowTV is currently running
    in Hawaii via Oceanic Cable, a division of Time Warner Cable.  Users can
    sit back and bring their memories to life on Video On Demand with a click
    of the remote, and can pause, rewind or view their favorite shows anytime.
    Time Warner Cable is currently planning to introduce PhotoShowTV in
    additional markets. For more information about the Time Warner Cable pilot
    visit www.rr.com/photoshowtv.
    
--  PhotoShow Deluxe - a powerful, yet easy to use, desktop software
    package that contains everything users need to bring their memories to
    life. With PhotoShow Deluxe users can easily manage, edit and share their
    digital photos and videos and transform them into amazing musical
    PhotoShows. One-click styles get them up and running, fast. PhotoShow
    Deluxe includes over 400 songs and 200 clip art animations and a free
    personal web site where users can share their shows with friends and
    family. PhotoShow Deluxe 5, available in December, will feature rich new
    themes, styles and format enhancements as well as music from popular
    artists like Miles Davis, Creedence Clearwater Revival, Blues Traveler and
    Thievery Corporation.
    
--  PhotoShow DVD - makes it easy for users to turn their favorite
    PhotoShow into a unique, personalized keepsake. PhotoShow DVDs bring family
    and friends closer together with a commemorative disc that plays on
    virtually any DVD player. Users can enjoy high quality DVDs in the comfort
    of their living room for years to come and can choose from a collection of
    beautifully designed, professional quality packaging options that can be
    customized for any occasion. PhotoShow DVDs can be created by using
    PhotoShow Deluxe or by logging into to PhotoShow.com. Users can also visit
    popular photos sharing sites like Flickr, Shutterfly or Kodak to transform
    their static pictures into a movie-like experience to keep in their DVD
    collection or give as a special gift.
    

"Time Warner Cable's PhotoShowTV, through our partnership with Simple Star has been a great success in Hawaii, enabling our local customers to share family photos in an entirely new way," said Robert Benya, SVP of Video On Demand and Interactive Product Management at Time Warner Cable. "By letting customers put their favorite photos and video clips on TV, we're continuing the Time Warner tradition of innovation by matching new products with consumer demands."

About Simple Star

Founded in 2001, Simple Star develops software products and services that help consumers share their memories in entertaining ways through PhotoShow, the most complete and easy-to-use photo platform available. Simple Star distributes its award-winning PhotoShow software primarily through partners such as cable companies, digital media software providers, online photo services, retailers with photofinishing services and hardware manufacturers. Millions of new users are creating, sharing and viewing PhotoShows every month. Across multiple business sectors momentum is building that PhotoShow is an emerging standard. Simple Star partners include Comcast, Time Warner Cable, Cablevision, Nero, Kodak, Shutterfly, Snapfish, Flickr, Ritz Camera Centers, Walgreens, Pentax and Fisher Price.