The Jewelry Exchange Launches New Website

TUSTIN, CA -- (MARKET WIRE) -- November 10, 2006 -- Jewelry Exchange, one of the nation's leading jewelry manufacturers and retailers, announced the launch of their new website. The site has been redesigned for simpler navigation, ease in product selection, and improved viewing of certified diamonds.

"We have been actively soliciting feedback from our users, and we took their comments to heart," stated a company spokesman. "The changes in our website reflect these suggestions and offer an enhanced customer experience."

The Jewelry Exchange is unique in the jewelry industry in that they are not only a retailer -- both online and with retail stores throughout the nation -- they are also one of the country's largest manufacturers of jewelry, and offer factory-direct pricing, which is often 80% off regular retail prices.

The Jewelry Exchange has also ramped up staffing in their Internet department, to offer live customer support and same-day shipping on thousands of items. Other additions include an electronic newsletter, which gives customers special discounts and previews available nowhere else.

The Jewelry Exchange is owned by Goldenwest Diamond Corporation, and has been operating for over 30 years, doing business as The Jewelry Exchange in Los Angeles/Tustin, Chicago/Villa Park, San Francisco/Redwood City, Boston/Sudbury, Dallas, Tampa, Seattle/Renton, Philadelphia/Norristown, Washington D.C./Bethesda, Phoenix, Minneapolis/Eagan, and Denver/Greenwood Village. The company operates as The Jewelry Factory in New York/Hackensack, Detroit/Livonia, and Cleveland/North Randall. And in Houston, the company operates The Jewelry Source.

The Jewelry Exchange is the largest private importer of diamonds in America, and has over 30,000 loose diamonds in stock. The Jewelry Exchange was also recently named one of the top 25 jewelers in America. For more information, or for directions to a store near you, call 1-800-441-0715 or go online at www.jewelryexchange.com.