BEVERLY HILLS, Calif., Nov. 16, 2006 (PRIMEZONE) -- Sandy Steele Unlimited, Inc. (Pink Sheets:SSTU) has just announced the publication and distribution of CEO Sandy Steele's newest book, "The Beverly Hills Longevity Code." This new book is a concise, simplistic guide to living a healthy, energetic life without dependence on drugs and doctors. Written in Ms. Steele's trademark humorous style, it presents prestigious medical research combined with Ms. Steele's own personal experience and interviews with celebrities for their secrets to a long and "beautiful" life.
During an interview today Ms. Steele said, "This book is truly the culmination of my life's research and dedication to living the healthiest life possible without going down the traditional path of so many Americans...living with debilitating illnesses early in life, taking prescription drugs causing miserable side effects, requiring even more drugs. It infuriates and saddens me that the majority of the U.S. population is overweight and critically ill in the prime of their adulthood: 40 years and older. In 'The Beverly Hills Longevity Code,' I detail how it is so avoidable and easily fixable."
Targeting the book's precise demographics, Sandy Steele has retained the nationally recognized publicity and marketing firm, Author Marketing Experts, Inc. (AME), based in San Diego, California. AME was founded by Ms. Penny Sansevieri, a best-selling author and internationally recognized publicist for 15 years. Her clients have been featured in "The Wall Street Journal," the "Today" Show, MSNBC, NPR, and numerous other prominent media venues. Ms. Sansevieri stated, "My firm chose to represent Ms. Steele's new book because its subject matter is so timely for the "baby boomer" generation right now. The information is concise, witty, and definitely not the usual dry content that fills book store shelves."
Ms. Steele adds, "We're pleased to announce that soon after its completion, 'The Beverly Hills Longevity Code' was chosen by Amazon.com, the world's leader in book sales. This new book is another milestone in developing the Media and Publishing Division of SSTU. I'm looking forward to the publicity resulting in additional revenues and positive awareness for Sandy Steele Unlimited."
In addition to Amazon.com, and other national book chains, "The Beverly Hills Longevity Code" can be purchased for $14.95 at www.sandybeverlyhills.com or by phone at 1-877-BUY-BOOK.
The company is also announcing that on Friday, November 17, Ms. Steele will host Ms. Gloria Loring, the first celebrity on her weekly internet radio talk show, "Honey, trust me on this..."(tm). Ms. Loring is an internationally acclaimed singer, actress, award winning song writer, author, and spokesperson for the Juvenile Diabetes Foundation. November is Diabetes recognition month. Ms. Steele is devoting the Nov. 17 show to interviewing Ms. Loring about her passionate work, educating children and their parents on how to live with this disease. As always, Ms. Steele will bring to the discussion, her knowledge on the holistic approach to preventing and living with all types of diabetes without relying on drugs and doctors. "Honey, trust me on this..."(tm) is streamed live over www.health.voiceamerica.com every Friday at 11 a.m., PST, and all shows are also archived for listening on demand.
Today, CEO Steele gave a telephone interview to Business Reporter Casey Rittenhouse, available exclusively on www.wallst.net.
Sandy Steele Unlimited, Inc. (SSTU) is an emerging conglomerate that owns and operates companies in the beauty, health, media, financial management, and publishing industries (see www.steeleunlimited.com and www.sandybeverlyhills.com). The Siegel Group, Inc. (www.thesiegelgroup.com), a wholly-owned subsidiary of SSTU, is an international money management company with offices in Beverly Hills, California. Grammaton Press, LLC, a wholly-owned subsidiary of SSTU, is a publisher of non-fiction literature in genres such as financial planning, human rights, and world history (www.grammatonpress.com).
SAFE HARBOR: With the exception of historical information contained in this press release, this press release includes forward-looking statements made under the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, including but not limited to the following: product development difficulties; market demand and acceptance of its products; ability to obtain financing; the impact of changing economic conditions; business conditions in the internet and direct marketing industries; reliance on third parties, including potential suppliers; the impact of competitors and their products; risks concerning future technology; and other factors detailed in this press release. The company currently does not report its quarterly financials to the Securities and Exchange Commission.