JumpTV to Broadcast Israeli Football League Matches Live Over the Internet

TORONTO--(CCNMatthews - November 28, 2006) - JumpTV Inc. (AIM: JTV), (TSX: JTV), the world's leading broadcaster of ethnic television over the Internet, announced that it has partnered with Israeli Sports Channel Ltd. to air live and archived Israeli Football League games worldwide on both its web site (www.jumptv.com) and Israeli Sports Channel's web site (www.sport5.co.il), marking the first top-quality sports content from Israel to be broadcast via the JumpTV platform. The Israeli Football League is comprised of 12 teams. As part of this multi-year agreement, subscribers around the world will use the JumpTV platform to access the league's games through www.JumpTV.com as well as through a co-branded landing page on Israeli Sports Channel's web properties. All games will be offered on a live and archived basis. Subscribers can choose to purchase a single game for US$5.95 or opt for the monthly subscription for US$19.95, providing access to all six games per week plus a popular weekly magazine television show with game highlights and commentary. "Partnering with JumpTV to broadcast the Israeli Football League enables both Israeli Sports Channel and the league to provide a scalable, world-class Internet television experience to Israeli football fans globally," said Avi Bar, chief executive officer of Israeli Sports Channel Ltd. "Football is the number one sport in Israel. We are happy to provide current and potential subscribers the opportunity to watch live footage of the games through our site anywhere, anytime they want," said Mark David, managing director of JumpTV International. David continued "There is a great demand for this type of content, with over 1 million Israelis living outside of the country, the majority of whom currently live in high-broadband penetration areas such as North America and Western Europe." Kaleil Isaza Tuzman, president and chief executive officer of JumpTV International commented "Our partnership with Israeli Sports Channel is representative of JumpTV's exciting new sports strategy--to partner with leading international leagues and sports broadcasters to create co-branded, online multimedia destinations to watch games and clips online and get the latest news on fans' favorite teams. This pay-per-view and video-on-demand offering will allow our subscribers access to top-notch Israeli football anywhere in the world." The Israeli Football League is one of the first offerings available through pay-per-view and subscription-video-on-demand (SVOD) on JumpTV's newly launched user interface, JumpTV 3.0. About JumpTV JumpTV (AIM: JTV), (TSX: JTV) is the world's leading subscription-based broadcaster of ethnic television over the Internet. With over 230 channels from 65+ countries, JumpTV delivers its subscribers full-screen news, sports and entertainment content on a real-time basis from all corners of the globe. JumpTV has subscribers from over 80 countries who view channels on the JumpTV online network via high-speed Internet connections on their home computers, laptops, Internet-enabled televisions and mobile phones. Forward looking statement Certain statements herein may constitute forward-looking statements, including those identified by the expressions "may", "will", "should", "could", "anticipate", "believe", "plan", "estimate", "potential", "expect", "intent" and similar expressions to the extent they relate to the Company or its managements. These statements reflect the Company's current expectations and are based on information currently available to management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risk Factors" contained in the Company's prospectus (admission document) dated August 1, 2006. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.

Contact Information: Lewis Goldberg / Todd Fromer KCSA Worldwide +1-212-896-1216 / +1-212-896-1215 lgoldberg@kcsa.com / tfromer@kcsa.com