SANTA CRUZ, Calif., Dec. 6, 2006 (PRIME NEWSWIRE) -- Web analytics leader ClickTracks announced the latest offering in a continuing series of free online classes that teach online marketing and web analytics techniques. On December 11 and 12, 2006, ClickTracks Founder and CEO John Marshall will present a class entitled "Understanding Website Abandonment."
In the class (note: the same topic will be presented both days) John will get down to the nitty-gritty of website abandonment. Most site owners know what brought visitors to their site. Novice web analytics users understand what visitors did while browsing their website. But do you know where and why visitors left your site? John will explain the various types of exits that occur and the valuable information you can extract through proper exit analysis.
The class format will provide ample opportunity for lively and interactive discussion. During the class, John will teach important topics such as why tracking exits is useful, four different types of exits, how to collect and view exit information, top reasons visitors exit websites and methods to reduce exit rates.
The classes are free and guaranteed to be devoid of annoying sales pitches. Anyone may sign up for the online classes at www.clicktracks.com/seminars.
Free Learning Edition: ClickTracks Appetizer
To complement the series of online marketing and web analytics classes, the company offers ClickTracks Appetizer, a free web analytics software program that includes several of ClickTracks' most popular features -- like its famous overlay view, path view, page analysis and basic visitor labeling. Appetizer is free software (not a trial) and is available for download at www.clicktracks.com/products/appetizer.
Beginning on December 5, 2006, users of ClickTracks Appetizer will be treated to seven days of free access to three advanced reports typically only available in commercial versions of ClickTracks.
Advanced Labeling report (http://www.clicktracks.com/advanced_labeling.php)
Site Overview report (http://www.clicktracks.com/site_overview_report.php)
Funnel report (http://www.clicktracks.com/funnel_report.php)
The reports will be referenced in the online classes, and users can follow along with analysis of their own sites.
All You Can Eat on "Web Analytics Day"
Also, on December 13, 2006 ClickTracks will "turn on" all advanced features in Appetizer. For 24 hours, Appetizer users will have full use of ClickTracks' industry leading funnel report, robot report, campaign report, search and keyword performance, and advanced visitor labeling -- features found in ClickTracks' more powerful editions (Analyzer, Optimizer, and Pro).
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.
ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit www.clicktracks.com or send e-mail to info@clicktracks.com.
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