Save the Date: The Emetrics Summit Brings "The Big Picture" to San Francisco May 6-9, 2007; Call for Papers Now Open

SAN FRANCISCO, CA -- (MARKET WIRE) -- December 18, 2006 -- Today, the Emetrics Summit announced the date and call for papers for its west coast presentation of "The Big Picture." Earlier this year, the Emetrics Summit in Washington D.C. attracted more than 450 marketing and web analytics professionals from the top brands across the country seeking to optimize their online processes and marketing goals. The San Francisco event, May 6-9, 2007, aims to build upon the lessons learned and provide a big-picture view of optimizing online marketing value and impacting overall marketing value and business objectives.

The Emetrics Summit conference series began in 2002 and was primarily focused on web analytics. Over the years, the focus of the conference has evolved along with the industry as organizations have begun to realize the significance of web marketing across all of their business initiatives. Analytics are playing an increasingly important role in online marketing, allowing marketers and advertisers to communicate with their customers in a more relevant and timely fashion. They also allow companies to measure the success of their online presences and map their efforts to overall business values.

Jim Sterne, president of the Web Analytics Association (WAA) and organizer of the Emetrics Summit, has been receiving extremely positive feedback from the D.C. conference attendees. "There are lot of people who come to the Emetrics Summit, open the kimono and share a lot of what they are doing -- best practices, what works and what doesn't -- and that makes this conference so much more valuable," said Avinash Kaushik, director for web research and analytics at Intuit and expert web analytics blogger at kaushik.net/avinash.

"This is the most intelligent set of speakers and questions from the audience I've ever seen at a conference," commented Mike Moran, Distinguished Engineer, IBM Software Group. Another attendee, Kristin Findley, manager of website measurement at Ameriprise, said, "I wish my boss was here!"

In light of the strong attendee response, The Emetrics Summit is offering a special "Bring the Whole Team" discount on registration for the San Francisco event. Attendees from the same company registered at the same time will receive $200 off the cost of registration. Sterne has also opened the call for papers and is seeking forward-thinking speaker proposals that clearly tie back to business value and provide actionable insight for attendees. Case studies are strongly encouraged.

Show sponsors include Optimost, WebTrends, Omniture, WebSideStory, Google Analytics and DoubleClick and more. For more information on registration or speaking at the event, please visit: http://www.emetrics.org/2007/sanfrancisco.

Contact Information: Media Contact: Carla Vicens blast! PR for the Emetrics Summit (919) 833-9975 x10 Email Contact