SAN DIEGO, Dec. 18, 2006 (PRIME NEWSWIRE) -- Superclick, Inc. (OTCBB:SPCK), a technology leader in IP management solutions to the hospitality industry, today announced that it has initiated patent protection filings for its Media Distribution System (MDS).
Sandro Natale, CEO of Superclick, commented that "We believe that our MDS application is going to change the way advertising, marketing and other targeted messages can be delivered over private networks. MDS enables hoteliers and conference center managers to more effectively brand and market their own services and amenities and importantly, it creates an unprecedented and powerful advertising solution and revenue center."
Superclick's MDS allows hoteliers and conference center managers to leverage the investment they have made in their IP infrastructure to create advertising revenue, deliver targeted marketing and brand messages to guests and users on their network. "Perhaps the most powerful aspect of MDS is that it can be integrated onto any third-party managed network, not just our own proprietary SIMS network," Natale added, "In addition, we have developed MDS Analytics which provides marketers with real-time network performance and usage analysis, thereby enabling them to evaluate the ROI of their marketing efforts."
Online advertising revenue continues to experience extremely rapid growth. According to the Internet Advertising Bureau, U.S. Internet advertising revenue is expected to reach about $12 billion this year, up from more than $9 billion in 2004.
Natale concluded his remarks noting that "the development of MDS is the latest addition to our leading IP management platform, and the application will enable us to add a new level of service to our customers which will both differentiate us in the marketplace and add depth to our business model."
About Superclick, Inc.
Superclick, Inc. (OTCBB:SPCK), through its wholly owned, Montreal-based subsidiary Superclick Networks, Inc., develops, manufactures, markets and supports the Superclick Internet Management System (SIMS(tm)), Monitoring and Management Application (MAMA(tm)) and Media Distribution System (MDS(tm)) in worldwide hospitality, conference center and event, multi-tenant unit (MTU) and university markets. Current clients include MTU residences and Candlewood Suites(r), Crowne Plaza(r), Four Points by Sheraton(r), InterContinental Hotels Group PLC(r), Hilton(r), Holiday Inn(r), Holiday Inn Express(r), Hampton Inn(r), Marriott(r), Novotel(r), Radisson(r), Sheraton(r), Westin(r) and Wyndham(r) hotels in Canada, the Caribbean and the United States.
Forward-Looking Statements
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements with the terms "believes," "belief," "expects," "intends," "anticipates," "will" or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.