World's First Credible, Comprehensive Source on Food Ingredients Launches With FoodFacts.com

EDISON, NJ -- (MARKET WIRE) -- January 8, 2007 -- FoodFacts.com launches today as a trusted source for food ingredient, nutrition and dieting information. The Internet's first credible and comprehensive resource on food ingredients, FoodFacts.com also offers powerful weight loss tools and food allergy and ailment alerts.

A dependable ally in the quest for health and wellness, FoodFacts.com offers searchable information on more than 9,000 food ingredients and more than 30,000 name-brand food products. Its database contains comprehensive ingredient breakdowns on food items obtained directly from UPC food labels or manufacturers, as well as the FDA, USDA and other primary sources. FoodFacts.com is fiercely independent and not associated with any food companies, manufacturers, distributors, or restaurants.

The vast majority of searchable ingredient and nutritional information on FoodFacts.com is free to users. The site's searchable ingredient glossary renders detailed descriptions of everything from acai to hydrogenated palm oil (trans fatty acids) to pomegranate juice. Items may be searched by brand, UPC code, food category, ingredients, manufacturer, and vitamin/nutritional value. All product ingredients link back to the glossary for detailed information; controversial ingredients are colored fuchsia.

For an annual subscription of $29.95 -- less than $2.50 a month -- members can create a personal nutritional profile that unlocks a vault of valuable functions. Members can design "real" diets by entering their weight loss goals, and adding what they eat and what they do in a daily activity log to track daily weight loss or gain. Fat, carbohydrate, protein, sodium, vitamin and mineral intake is automatically tabulated. This data is also rendered in graphical format so that users can track their progress against their weight loss targets.

FoodFacts.com subscribers have the added advantage of receiving food alerts and vitamin reminders. The alert system works on multiple levels. Members can set up their personal nutritional profiles to include "avoidance lists" so that they are alerted when specific ingredients from the database are present in their food -- whatever its nutritional value, good or bad, anything from trans fats to iron to rolled oats to food dyes.

For those with specific food allergies (peanuts, soy, etc.), an alert appears when a researched food product contains the allergen. Members with specific ailments can enter them into their profiles, selecting from a list of more than 40 ranging from acid reflux disease to stroke, and be alerted when the ingredient is present in an entered food item -- invaluable when a certain food has known negative interactions with the ailment. Ingredients on "avoid" status appear in red on ingredient lists.

While its appeal is universal, FoodFacts.com has special attraction for dieters, expectant mothers and parents, those with food allergies and health issues, health enthusiasts of all ages, and health professionals including fitness trainers, nutritionists and pharmacists.

FoodFacts.com's founder, Stan Rak, noticed the collective confusion of average Americans over the ingredients listed in everyday food items. His children were having children, and they suddenly wanted to know more about ingredients like polysorbate, and what was really in Yellow 5 (hint: avoid it whenever possible). He established the FoodFacts site concept in 2001, and five years later it launches at a time when food is headline news on a daily basis.

For more information, visit www.FoodFacts.com.

Ed. note: While FoodFacts.com is a valuable health resource, information on the site is provided for informational purposes only and is not intended as a substitute for any medical advice provided by a physician or other health care professional, or any information contained on or in any product label or packaging.

Contact Information: For more information contact: Graham & Associates Emily Allen Dan Marengo (415) 986-7212 foodfacts@graham-associates.com