NEW YORK, Jan. 30, 2007 (PRIME NEWSWIRE) -- The XMPie Users Group (www.xmpieusers.org) held the inaugural XMPie Users Group Annual Conference in Las Vegas, NV January 19th and 20th with nearly 200 attendees. The one-and-a-half-day event incorporated a comprehensive program of activities and open discussion forums encompassing both a technology oriented curriculum and a marketing and business development track. XMPie staff and XMPie users discussed the latest variable data publishing technology, trends, and best practices in a highly interactive forum that received rave reviews.
Stefan Agustsson, President of the XMPie Users Group and Vice President of Yoffi Digital Press stated, "This first conference exceeded our expectations and we are already beginning to plan next year's event. Members took advantage of the event to network with peers, speak with XMPie staff and sponsor representatives, and attend the many technical and marketing sessions to learn about new and innovative ways to implement cross-media marketing campaigns for their customers."
More than 170 XMPie users from 90 companies mingled with XMPie technical and marketing staff. In addition, Adobe, EFI, Press-Sense, Tecra and USADATA sponsored the conference and took advantage of the opportunity to interact one-on-one with the XMPie community. "The demand for personalized communications is growing rapidly and this was evident by the large number of attendees at this year's XMPie user conference," said Robin Tobin, Senior Manager, Print Industry marketing, Creative Solutions business unit at Adobe. "XMPie provides the tools that capture the industry's imagination and give marketers and brand owners the opportunities to reach and captivate their audiences through personalization. With the Adobe Creative Suite and XMPie's tools, we are creating opportunities for innovation in communications and for reaching the adopters of personalization."
XMPie President and Users Group Board Member Jacob Aizikowitz added, "The outcome of the conference was better than we expected with more than 50% of the Users Group member companies in attendance. The level of participation is indicative of the loyalty and openness of XMPie users and it is unprecedented for a group which has only been established for a few months. We will be working hard to make next year's conference even better."
In addition to the annual conference, the XMPie Users Group will be launching online forums in mid-February, presenting regular educational webinars, and building a library of online resources including best practices, case studies and a peer-to-peer support network for marketing and technical discussions.
For additional information about the Users Group, please visit: www.xmpieusers.org.
About The XMPie Users Group
The XMPie Users Group is an assembly of XMPie customers that openly discusses and shares variable data campaign experiences and works collectively to ascertain and deliver unbiased business, marketing, and technical knowledge that allows members and their organizations to successfully develop variable data campaigns with XMPie software.
The group has a threefold mission:
1. To provide and encourage the exchange of information on variable
data printing and personalized one-to-one direct marketing
campaigns, specifically as related to the products, services,
technologies, and business processes required to successfully
implement these activities.
2. To actively and visibly foster dialogue between XMPie, its partners
and the XMPie user community regarding the direction of best
practices, products, services, and/or technologies.
3. To provide peer-to-peer networking opportunities that provide
forums for business, marketing and technical knowledge exchange and
opportunities for members to foster their professional growth.
More information about The XMPie Users Group is available at www.xmpieusers.org.
About XMPie
XMPie, Inc. is the leading provider of software for dynamic publishing. Its variable data publishing (VDP) solutions PersonalEffect and uDirect help businesses efficiently design and produce highly personalized marketing materials that are proven to significantly increase consumer response rates. Its award-winning PersonalEffect software produces on-demand, highly targeted 1:1 marketing communications in print, e-mail and Web. XMPie bridges design, data and printing functions to enable a collaborative production workflow and streamlines document ordering and customization with flexible Web-to-Print applications. XMPie is headquartered in New York with R&D center in Israel and operations in the U.S., EMEA, Asia Pacific, and Japan. For more information on XMPie, visit www.xmpie.com. XMPie is fully owned by Xerox Corporation, and it functions as an independent business unit.
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