Essential Bodywear and Women-In-Need Partner to Give NY Homeless Women a Self-Esteem Lift With New Bras

NEW YORK, NY -- (MARKET WIRE) -- January 31, 2007 -- Essential Bodywear LLC, a Michigan-based company focused on teaching women that the right supportive undergarments are equally important as the clothes they wear over them, has partnered with Women-In-Need, a New York based nonprofit serving women who are homeless and disadvantaged. The partnership will provide three hundred women with high-quality bras and undergarments that will be personally fitted to their bodies this February 5th, 6th, and 7th between 10am-1pm at Women-In-Need (WIN) shelters in New York City.

Undergarments are the single most overlooked item in most women's wardrobes, in fact, 85% of women in America wear an ill-fitting bra. Essential Bodywear will treat struggling women at three WIN shelters with respect and kindness while providing personal, one-on-one fittings, ensuring that the bras the ladies receive fit perfectly and help boost their self-esteem.

"Our business is to help and support women," said Carrie Charlick, Essential Bodywear's CEO. "When women are struggling for basic needs like food and shelter, a high-quality, good fitting bra is something they would never consider buying for themselves. By providing a critical wardrobe staple, Essential Bodywear can help these women feel better about their appearance, and confidently prepare for job interviews, school or whatever may be next in their lives."

Most women view buying a bra like going to the dentist -- not very enjoyable, perhaps even painful, but necessary for their personal health. Essential Bodywear will make the process easy and fun for residents at the Women-In-Need shelters. Essential Bodywear's founders, Carrie Charlick and Marcia Negro, will personally conduct the private fittings this coming week at various Women-In-Need shelters, whose addresses are kept confidential for security purposes.

About Essential Bodywear, LLC - Essential Bodywear was established in 2003 by Carrie Charlick and Marcia Negro as a direct sales company with a mission to revolutionize the way women shop for body wear. It continues to be a women owned business with the home office location in Commerce, Michigan. Throughout the country, EBW Representatives have made it their mission to offer exceptional product and unsurpassed service to their customers. Because of this commitment and the loyalty of our customers, EBW has experienced phenomenal growth and success.

About Women In Need, Inc. - Women In Need (WIN) is a New York-based nonprofit that serves women and children who are homeless and disadvantaged. Women In Need's unique, comprehensive program offers the highest quality services, which include transitional shelters and permanent supported housing; supported housing for special populations of mothers with children; job training and placement; domestic violence prevention, counseling and referrals; alcohol and substance abuse treatment clinics; HIV/AIDS prevention and education; child care; and aftercare and alumni programs. Our goal is to help women and their families, who are homeless, realize self-determination.

Contact Information: Media Contacts Three Girls Media & Marketing 408-985-3873 Charles Harrington Email Contact