-- a Search Engine Marketing (SEM) pay-per-click adwords program
utilizing search engines such as Google, Yahoo and MSN, to increase
visibility and drive more traffic to the site
-- an integrated email marketing program including campaign creation and
execution
-- an email address capture program, utilizing various incentives to
existing customers for whom the company does not currently have a valid
email address
-- a Search Engine Optimization program to help Forplay appear even
higher in the rankings on search returns, as those sellers who appear in
the top 3 or 4 rankings garner a disproportionately higher amount of
traffic, which translates into higher sales
-- Product Feed programs to push www.forplaycatalog.com's catalog items
to various shopping portals such as Froogle, Shopzilla, NexTag, and others
Houman Salem, Forplay's CEO, said: "After a rigorous analysis of our
business strategy, and seeking to aggressively maximize our return on
invested capital, it became quite apparent that we should focus more on our
core competencies. Warp 9, with their proven online marketing mastery,
should handle our entire online strategy, allowing us to focus on doing
what we do best -- designing, manufacturing and selling stylish, outrageous
and fun clothing."
Harinder Dhillon, Warp 9's President, was enthusiastic about the expansion
of the scope of work, saying, "This expansion of our engagement with
Forplay is a natural extension for companies like Forplay and other clients
looking to grow more aggressively. It is gratifying to be recognized for
our ability to increase sales and profitability for our clients, and it is
an honor to handle all of Forplay's online marketing."
Warp 9 powers some of the most
successful e-commerce websites such as http://www.magellans.com,
http://www.windandweather.com,
http://www.carabella.com,
http://www.ablambdin.com, and
http://www.sportssection.com.
About Forplay
Forplay has been a Hollywood Boulevard retail landmark since 1986. We are a
dedicated team of creative fashion designers, professional catalog
designers, talented photographers, knowledgeable sales associates,
indispensable customer service representatives, hard-working warehouse
operators, precise order processing and fulfillment personnel, efficient
webmasters, and good-as-gold marketers. Quality fabrics made in the USA are
used exclusively to create our complete line of swimwear, stylish club
wear, sexy costumes, and dynamic dancewear.
About Warp 9
Warp 9, Inc. (http://www.warp9inc.com) is the premier provider of
enterprise-class e-commerce platforms and services to mid-size businesses
in the catalog and retail industry. Its comprehensive and scalable suite of
software platforms is designed to help online retailers maximize the
Internet channel by applying advanced technologies for online catalogs,
e-mail marketing, and interactive visual merchandising. With a proven track
record and years of experience in the industry, Warp 9 helps businesses
leverage the Internet to lower costs, serve more customers and increase
sales. Offered on a fully managed Software-as-a-Service model, Warp 9
products deliver unique benefits to its customers by reducing total cost of
ownership, lowering upfront cost, providing faster time to market and being
a one-stop shop for all things e-commerce. Known for its outstanding
customer service, Warp 9 powers some of the most successful e-commerce
sites for companies like Magellan's, 1-800-Flowers, and Spiegel.
Safe Harbor Statement:
Matters discussed in this press release contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
When used in this press release, the words "anticipate," "believe,"
"estimate," "may," "intend," "expect" and similar expressions identify such
forward-looking statements. Actual results, performance or achievements
could differ materially from those contemplated, expressed or implied by
the forward-looking statements contained herein. These forward-looking
statements are based largely on the expectations of the Company and are
subject to a number of risks and uncertainties. These include, but are not
limited to, risks and uncertainties associated with: the impact of
economic, competitive and other factors affecting the Company and its
operations, markets, product, and distributor performance, the impact on
the national and local economies resulting from terrorist actions, and U.S.
actions subsequently; and other factors detailed in reports filed by the
Company.
Contact Information: Jennifer Harris Warp 9, Inc. 805 683-7626