C++ Pioneer Stanley Lippman and Game Industry Veterans Lee Fancey and David Gregory Join Emergent Game Technologies

CALABASAS, CA -- (MARKET WIRE) -- March 7, 2007 -- Emergent Game Technologies today announced that it has hired three key staff members hailing from some of the country's leading electronic entertainment organizations. Joining Stanley Lippman, pioneer of the C++ computer programming language, are engineering veterans Lee Fancey and David Gregory. Along with Emergent's team of engineers, they will focus on tackling the major pipeline issues currently threatening the game development industry.

In his role as Emergent's Senior Server Engineer, Lippman will be responsible for the core technology behind Emergent's Server Element as well as server-specific content creation tools. His career includes experience as C++ Architect for both Microsoft and Bell Laboratories. He spent six years in Feature Animation at DreamWorks and Walt Disney Feature Animation -- where his impressive technical movie credits include "Fantasia 2000," "The Hunchback of Notre Dame," "Mulan" and "Tarzan." Lippman has written several widely used books on C++ and C#.

Fancey, an industry leader in scaling the content production pipeline, will lead Emergent as its Studio Head in Walnut Creek, CA. He will oversee a range of operations, including building tools to meet the demands of tomorrow's games and creating scalable software development practices. Fancey most recently established worldwide configuration management for Electronic Arts. While at EA he oversaw the build system, production and automation development for numerous top-selling video games including The Sims Online, Sims 2, Sims 2 Console, Godfather, and many others. He was responsible for best practices in EA's upcoming Spore. Lee also ran and unified configuration management for three Electronic Arts studios: EA Redwood Shores, EA LA, and the Sims division.

Gregory, a leader in reusable technology and production process improvement, joined Emergent as its System Architect, focusing on scalable pipelines and rapid iteration. Gregory spent the past 11 years at Electronic Arts working on such critically acclaimed titles as The Sims 2, The Sims Livin' Large, The Sims House Party, Tiger Woods PGA '07 and Soviet Strike. Gregory was development director for The Sims 2, and led the creation of the first "from source" content build system at EA. He was also co-Senior Development Director of the central technology groups for EA Redwood Shores and Maxis.

"Games today are larger and more complex than they've ever been," said Geoffrey Selzer, CEO of Emergent. "And the continuing move online only makes matters more difficult for today's developers and publishers. Emergent is committed to thought and process leadership in order to help the game development industry continue to be successful in the face of these enormous challenges. Our commitment to providing leading-edge solutions for highly scalable multi-core, multi-platform development in a context of our industry's online migration is the reason thought leaders like Lee, Stanley and David are joining our team. These new team members add to our growing international team's focus on keeping Emergent at the forefront of forward-thinking companies preparing the industry for the challenges and opportunities that lie ahead."

Emergent

Emergent Game Technologies is the game development solutions company at the core of progressive game development for today's and tomorrow's rapidly evolving markets. Emergent provides developers and publishers the tools, technologies and services they need to create great games while reducing risk. These proven, solutions include Emergent Elements and the award-winning Gamebryo Element game engine used to create hit games by industry leaders such as Bethesda Softworks (The Elder Scrolls® IV: Oblivion™), Buena Vista Games, EA Mythic and Firaxis Games (Sid Meier's Civilization IV).

Emergent is headquartered in Calabasas, Calif., and has offices in Chapel Hill, NC, Walnut Creek, Calif., Austin, Texas and London. To learn more, visit www.emergent.net.

Contact Information: Contact: Peter Evers Double Forte for Emergent Game Technologies (415) 863-4900 x206 pevers@double-forte.com