BALTIMORE, MD -- (MARKET WIRE) -- March 22, 2007 -- IDC, a leading provider of global IT research
and advice, this week named Millennial Media as one of 10 Wireless
Entertainment Players to Watch in 2007 (Doc #205858, March 2007). In this
report, the research firm identifies companies to watch for stand-out
contributions to the rapidly evolving wireless technology market.
Millennial Media provides mobile advertising services that effectively
deliver the greatest reach to advertisers, mobile ad revenue to publishers
and incremental revenue to mobile operators.
"As the mobile advertising market continues to grow, more carriers, brands
and advertisers are allocating specific budgets for mobile advertising
campaigns," said Julien Blin, analyst with research firm IDC. "Millennial
Media is well-positioned to take advantage of this increased spending,
through its robust and highly scalable mobile ad platform. Their inclusive
view of the market and their existing relationships with carriers,
advertisers and publishers are other key assets to succeed in the U.S.
market."
"We are honored that IDC has recognized Millennial Media's innovative
mobile advertising solutions," said Paul Palmieri, CEO of Millennial Media.
"We believe 2007 offers enormous growth and opportunity for the mobile
advertising ecosystem, and Millennial Media is poised to help lead that
growth."
The company's cross-platform technology enables the broadest reach, most
effective targeting and most insightful measurement. Its services and
technology include:
-- Millennial Marketplace -- A network of mobile media properties that
provides high-value advertising space across all platforms and formats,
creating opportunities for brand advertisers to drive consumer engagement.
-- Millennial Media's MYDAS -- A cross-platform ad serving technology
that scales to monetize all available impression inventory and optimizes ad
delivery for the most effective targeting and best ad presentation
possible.
About Millennial Media
Millennial Media (
www.millennialmedia.com) is a mobile advertising company
that effectively delivers the greatest reach to advertisers, mobile ad
revenue to publishers and incremental revenue to mobile operators. The
company provides technology and services that optimize ads to mobile
devices and manages the entire ad cycle. A privately held company,
Millennial Media is based in Baltimore, Maryland.
Contact Information: Contact:
Barbara Gibson
Double Forte for Millennial Media
415-863-4900 x 211
bgibson@double-forte.com